Senior Content Marketer

We’re looking for a Senior Content Marketer to support our marketing team in driving pipeline growth through coordinated campaigns, optimized content, and seamless execution. From ideation to execution, this role will harness AI-powered solutions as a core part of the marketing workflow to deliver measurable impact. This role blends content management, marketing operations, and campaign coordination to ensure our efforts are targeted, timely, and impactful. Besides copywriting efforts, you’ll collaborate across teams to keep our content calendars aligned, our campaigns on track, and our marketing automation working at peak performance — with a special focus on ABM, paid media, email and website initiatives.

THE DAY-TO-DAY

• Website & SEO Support: Maintain and update the website, ensuring SEO best practices and day-to-day operations run smoothly. Support regular audits and updates to improve site performance, engagement, and conversion.
• Content Calendar Management: Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it’s always current, visible to stakeholders, and aligned with strategic goals.
• Visibility & Tracking: Create and manage a new content calendar visibility dashboard.
• Campaign Coordination: Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
• Content Creation & Editing: Partner with Creative & Demand Gen teams to develop and deploy high-impact content across channels, including emails, website, ads, and event materials. Support Product Marketing reviewing go-to-market materials, product descriptions, and messaging ensuring alignment with campaign priorities and brand positioning.
• Content Repurposing: Adapt thought leadership content (white papers, blogs, webinars) into audience-specific formats that can be integrated within the larger campaign calendar.
• Marketing Automation & CRM: Assist with setup, targeting, and optimization. Own workflows and personalization logic to improve segmentation and ABM strategies.
• AI & Innovation: Test and implement AI/ML tools to improve targeting, timing, and content relevance. Advance marketing automation capabilities through AI-driven features.
• Performance Optimization: Analyze campaign performance and provide actionable insights for optimization.

GREAT TO HAVE

• Experience with AI tools and knowledge on evolving design trends are a must. 
• Ensure content calendars are accurate, visible, and aligned with business priorities.
• Campaigns launch on time with high-quality, brand-consistent content.
• Marketing automation workflows are efficient, personalized, and performance-driven.
• ABM and paid media strategies benefit from smarter targeting and measurable results.

 

Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.

 

Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

 

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