Account Director, CPG

About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

The Opportunity

Viant’s CPG business is growing, with enterprise and mid-market brands adopting our DSP through agency relationships.. We are now seeking an Account Director, CPG to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our position as a leader in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.

The ideal candidate brings a proven track record of building direct brand relationships across CPG advertisers while also having experience collaborating with agencies to influence ad tech adoption. You will be responsible for growing category revenue, influencing the go-to-market strategy, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), Marketing to elevate Viant as the premier ad platform for CPG marketers.

Key Responsibilities

Accelerate Viant’s CPG Growth

• Grow and scale Viant’s CPG footprint by expanding direct brand relationships in the Food, Beverage, Personal Care, and Home Care categories.

• Establish Viant as the premier programmatic solution for the CPG category by evangelizing our DSP differentiators across AI, targeting, measurement, insights, and identity solutions.

• Drive greater industry awareness through thought leadership, conference participation, and client education.

Brand-First Demand Generation & Agency Influence

• Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the CPG category.
• Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading enterprise CPG brands 
• Partner with agency teams to help them navigate the evolving programmatic landscape for CPGs and ensure Viant is the platform of choice.

Product & Business Development 

• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s CPG offering.
• Ensure Viant’s measurement solutions align with CPG best practices and help clients drive enterprise value for their brands.

What You Bring

• 10+ years of advertising experience and a minimum of 5+ years in collaborating with CPG marketers (brand-direct, agency, or vendor side experience).
• Expertise in CPG, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption.
• Self starter with experience closing large MSAs in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize to Viant’s leadership in programmatic advertising.

Why Viant?

• Join a company with a growing CPG business and take it to the next level.
• Work at the forefront of autonomous advertising.
• Work at the cutting edge of programmatic advertising with a leading DSP in the market.
• Competitive compensation, benefits, and career growth opportunities.

Life at Viant

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more. 

Base compensation range: $150,000 - $165,000

In accordance with NYS law, the range provided is Viant’s reasonable estimate of the compensation for this role.  Final title and compensation for the position will be based on several factors including work experience and education.

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