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Head of Growth

New York, New York

Village Marketing, part of WPP, is an advocacy-based marketing shop that builds brands through people. Traditional marketing focuses on positioning brands in the minds of consumers. We focus on positioning brands in the lives of consumers. It’s a shift from promotion to advocacy. From audience to community. From transaction to relationship. And from message to conversation. We leverage creators who live and work in the social space throughout every step of our process. 

Sample clients: Boll & Branch, The Coca-Cola Company, Ford, Nike, HelloFresh, Hellmann’s, AXE, Mackenzie-Childs 

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

We are looking for a senior growth leader to drive new business and expansion across our combined influence offering. This role reports directly to the Head of Influence and works across both Ogilvy Influence and Village Marketing, and will be responsible for leading how we identify, qualify, pursue, and convert opportunities across three key areas:

  • Net-new clients
  • New brands, business units, and markets within existing client portfolios
  • Opportunities generated through Ogilvy and the broader WPP network

This is not a traditional outbound business development role. We have strong inbound demand and significant untapped opportunity across our existing client and network relationships, including the opportunity to expand into new brands, business units, and markets within the portfolios we already serve. This person will bring greater focus, leadership, and accountability to how we identify, pursue, and convert these opportunities into profitable, long-term growth.

The right candidate is equal parts influence expert, strategic seller, relationship builder, and operator. They know how to win the work, but also understand what it takes to deliver it successfully. 

What You’ll Do

Lead New Business

  • Own and manage inbound opportunities across Ogilvy Influence and Village Marketing.
  • Evaluate opportunities based on strategic fit, revenue potential, profitability, timing, and likelihood to win.
  • Lead credentials meetings, chemistry sessions, RFIs, RFPs, workshops, and formal pitches.
  • Develop the pursuit strategy, including positioning, win themes, team casting, and competitive differentiation.
  • Direct pitch narratives and materials, ensuring they are strategically strong, tailored, and grounded in our capabilities.
  • Serve as a senior influence expert in prospective client conversations.
  • Partner with finance, legal, and leadership on scopes, staffing plans, pricing, and negotiations.

Grow Existing Client Portfolios (New Brands / Logos only)

  • Build proactive growth plans for priority clients.
  • Identify opportunities to expand into additional brands, business units, categories, markets, and stakeholder groups.
  • Partner with account leaders to understand the broader client organization and uncover areas of whitespace.
  • Turn successful work with one brand or team into broader portfolio relationships.
  • Introduce new influence capabilities and solutions based on each client’s needs.
  • Build relationships beyond the immediate day-to-day client team to create longer-term growth.

Mine Opportunities Across Ogilvy and WPP

  • Build strong relationships with agency, account, and capability leaders across Ogilvy and WPP.
  • Identify opportunities to bring influence into existing client relationships, integrated pitches, and emerging briefs.
  • Partner across social, PR, creative, sports and entertainment, commerce, media, experiential, and consulting to develop integrated solutions.
  • Ensure our capabilities, case studies, and points of difference are understood across the network.
  • Turn network relationships into a consistent source of qualified opportunities.

Build the Growth Engine

  • Maintain a clear and accurate pipeline, including stage, revenue, probability, timing, ownership, and next steps.
  • Lead regular pipeline and growth reviews with the Head of Influence and senior leadership.
  • Establish clear qualification criteria and ways of working across the growth process.
  • Partner with finance on forecasting, revenue planning, and profitability.
  • Maintain the credentials, case studies, capability narratives, and materials needed to sell the business.
  • Identify opportunities to package or productize new services.
  • Create strong transitions from the pitch team into delivery.
  • Mentor and develop members of the growth team.

What You’ll Bring

  • 10 or more years of experience in influencer marketing, creator marketing, social, advertising, public relations, or integrated marketing.
  • Deep knowledge of how influence work is strategically developed, scoped, sold, staffed, and delivered.
  • Significant experience leading complex new business pursuits and integrated pitches.
  • A track record of growing business through net-new wins, existing client expansion, or both.
  • Strong senior client relationship and consultative selling skills.
  • Experience navigating large, matrixed organizations and building relationships across multiple teams and capabilities.
  • Strong commercial instincts, including experience with scopes, pricing, staffing models, and profitability.
  • Exceptional storytelling, writing, presentation, and communication skills.
  • The ability to lead cross-functional teams under tight timelines.
  • A collaborative, entrepreneurial leadership style with a genuine drive to win.

What Success Looks Like

  • A healthy and well-managed pipeline of qualified opportunities.
  • Increased conversion of inbound opportunities into profitable new business.
  • Meaningful growth across additional brands, business units, and markets within existing client portfolios.
  • Increased revenue generated through Ogilvy and WPP relationships.
  • Stronger and more consistent new business processes.
  • Growth solutions that are strategically compelling and operationally achievable.
  • New client relationships that transition smoothly into delivery and grow over time.

 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$100,000 - $230,000 USD

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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