Job Application for Demand Generation Specialist at Vimeo

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About the Role

Vimeo’s demand generation team is searching for a talented, passionate, and analytical Demand Generation Marketing Specialist to support and execute impactful multi-channel campaigns in the AMER region. In this role you will report into the Sr. Manager of Demand Generation and work collaboratively with the sales, demand generation, marketing operations, content and digital teams to ensure alignment, maximize campaign effectiveness and drive growth (i.e. leads, MQLs, pipeline and bookings) for Vimeo Enterprise in the region.

Key Responsibilities

Campaign Execution

Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.)
Collaborate with digital and localization teams to launch regional campaign assets that resonate with target audiences
Manage campaign timelines, ensuring projects are delivered on time and on budget

Events support

Lead the research and execution of regional events; support in executing trade shows and conferences
Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups

Sales & Marketing Alignment

Work closely with sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)

Performance Analysis & Optimisation

Monitor and analyze campaign performance, identifying areas for improvement and optimization; work closely with marketing operations to improve internal processes
Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)

Professional self-growth

Stay abreast of industry best practices and emerging trends in demand generation and field marketing
Seek opportunities to improve skills and knowledge through training, conferences, and self-learning

Qualifications

Experience: 2-3 years of experience in B2B demand generation marketing, preferably in a B2B SaaS environment.

Skills

Experienced in executing demand generation campaigns at high pace
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Strong analytical skills and experience with campaign reporting and analysis
Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
Strong understanding of lead nurturing, lead scoring, and demand generation principles
Excellent communication, writing, and presentation skills
A passion for video marketing
A collaborative and team-oriented approach

Base Salary Range:

NYC Metro, Bay Area, Seattle, & Los Angeles: $72,000 - $99,000
All other US cities outside above metro areas: $64,800 - $89,100

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include variable compensation and Restricted Stock Units (RSUs).

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.

#LI-RS1

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

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Demand Generation Specialist

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