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Associate Manager, Sales Development (APAC)

Sydney, Australia

Associate Manager, Sales Development - APAC

Location: Sydney, Australia

Position: In-office minimum of 3 days a week (pending office open)

As the Associate Manager, Sales Development, you will lead a team of Sales Development Representatives (SDRs) responsible for converting inbound leads into qualified opportunities and outbounding for new and expansion opportunities for Vimeo’s sales teams. This role is critical to the success of Vimeo’s pipeline, requiring a data-driven leader and executor who can foster a high-performance culture, improve conversion rates, and drive predictable pipeline growth.

You will be responsible for managing the day-to-day operations of the APAC SDR team and directly contributing to the pipeline target through strategic prospecting of your own. You will also be tasked with setting and achieving ambitious goals for the team, and ensuring the team delivers an exceptional experience to prospective customers.

What you’ll do:

  • Lead the SDR team to meet or exceed monthly, quarterly, and annual performance targets.
  • Establish clear performance metrics, including activity levels, response rates, and lead-to-close conversion rates, and ensure the team is held accountable to them.
  • Monitor and analyze team performance to identify blockers, improve efficiency, and refine workflows to drive higher conversion rates.
  • Contribute to strategic prospecting yourself, helping to experiment with new prospecting strategies and driving pipeline for your AE stakeholders.
  • Oversee hiring, onboarding, and training of new SDRs to build a scalable, high-performing team.
  • Provide hands-on coaching and development through call shadowing, role-playing, and one-on-one feedback sessions.
  • Deliver ongoing training on prospecting techniques, lead qualification best practices, and the use of tools and technologies.
  • Foster a collaborative and inclusive team culture, empowering team members to perform at their best while supporting their professional growth.
  • Partner closely with Marketing to align on campaign goals, ensure lead quality, and provide feedback on lead performance.
  • Collaborate with Sales Operations to maintain clean data, improve workflows, and forecast potential pipeline gaps.
  • Report on pipeline metrics and team performance, providing actionable insights to leadership.

Skills and knowledge you possess:

  • 3+ years of experience in sales development, lead generation, or demand development roles.
  • Proven ability to own your performance and improve conversion rates through process optimization, experimentation and collaboration.
  • Strong familiarity with CRM systems like Salesforce and sales engagement tools such as Outreach, SalesLoft, or Gong.
  • Exceptional leadership skills, with a focus on collaboration and contribution to a culture of accountability and inclusivity.
  • Experience in hiring, onboarding, and scaling sales teams.
  • Strong analytical skills with a track record of making data-driven decisions to optimize workflows and team performance.
  • Excellent communication and collaboration skills to work cross-functionally with Marketing, Sales, and Operations.
  • Experience in SaaS sales or a related field, with an interest in online video or creative industries a plus.

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.
 
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

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Vimeo Diversity, Equity & Inclusion: Voluntary Demographics

We work hard to enable creators of all kinds to succeed, and to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We’re committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day.

Below is a set of voluntary demographic questions that are part of our inclusion efforts. If you choose to fill them out, the responses will be used (in aggregate only with no ability to see on a per candidate basis) to help us identify areas for improvement in our process. Your responses, or your choice to not respond, will not be associated with your specific application and cannot in any way be used in the hiring decision.

 

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