Product Marketer

VIP is seeking a highly driven and strategic Product Marketer to join our Marketing Team. The ideal candidate will be the expert on our buyers, products, and competitive landscape. Reporting to the VP of Marketing, you’ll own the narrative and go-to-market (GTM) strategy for new product launches and features, ensuring successful adoption and revenue growth for our SaaS suite of products foundational to the beverage industry across the US. This role is not responsible for people management. A critical role, this sits at the intersection of Product, Sales, and Marketing, playing a large part in shaping product direction and driving market success.

Position Type: Full Time, Hybrid - will be required to report to our office in Colchester, VT

Starting Pay Range: $75,000 - $80,000

Primary Responsibilities:

Go-to-Market (GTM) Strategy and Execution

• Develop and execute end-to-end GTM plans for product launches, including positioning, messaging, pricing, and sales enablement materials.
• Lead marketing for product launches working cross-functionally with Product Management, Sales, and Corporate Marketing to ensure a unified and impactful market rollout.
• Support product adoption and usage post-launch by developing and implementing targeted marketing programs and lifecycle campaigns.

Messaging, Positioning, and Content

• Craft compelling, differentiated product positioning and messaging that resonates with target buyers and use cases, translating technical features into clear customer benefits.
• Create core marketing content and sales enablement materials, including product pages, website copy, sales decks, one-pagers, case studies, videos, and competitive battle cards.
• Define the value proposition of our many products and train internal teams (Sales, Customer Success) on how to effectively communicate it.

Market, Customer, and Competitive Intelligence

• Conduct continuous market research to deeply understand customer needs, pain points, and buying triggers.
• Gather competitive intelligence to monitor the landscape, identifying strengths, weaknesses, and key differentiators. Use this insight as you help inform the product roadmap and messaging.
• Serve as the voice of the customer (VoC), collecting feedback through surveys, interviews, and data analysis to influence the product development roadmap and strategy.

Sales Enablement

• Partner with the Sales team to create essential tools, training, and resources that help them effectively sell and demonstrate our products.
• Maintain and update sales enablement materials to reflect the latest product features, market data, and competitive positioning.

Required Qualifications:

• Experience in writing marketing content to explain technical software into easily understood terms.
• Proven track record of successfully developing and executing end-to-end GTM strategies for new products and features.
• Exceptional written and verbal communication skills, with a sampling of successful messaging and content examples.
• Strong instincts and ability to use data or outcomes to improve and iterate for further success.
• Excellent presentation skills.
• Bachelor’s degree.

Preferred Qualifications

• Experience marketing to a diversified group of products that focus on various points in one industry.
• Familiarity with HubSpot and Google Analytics.

Benefits Include:

• Health Insurance
• Vision and Dental Expense Reimbursement
• 401k Match and Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• Paid Parental Leave
• On-site Child Care Center (VT)
• On-site Fitness Center (VT)
• On-site Health Clinic (VT) 
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules 

 

All full time job offers are contingent upon passing a pre-employment drug screening and background check.