Commercial Intelligence Lead

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview

The Commercial Intelligence Lead is responsible for developing and executing data-driven pricing strategies that drive profitability, efficiency, and growth. This role blends advanced analytics, market insights, and business enablement to deliver strategic frameworks, predictive models, and actionable recommendations. Partnering cross-functionally with Finance, Strategy, Sales, and BI, this leader ensures pricing governance, lifecycle management, and scalable systems are in place to support enterprise objectives.

Responsibilities

• Build and maintain data-driven frameworks to model market dynamics, customer segments, and competitive positioning.

• Develop predictive models for elasticity, revenue forecasting, and margin optimization.

• Conduct scenario modeling and quantitative testing to validate business hypotheses.

• Translate complex market and customer insights into clear, actionable strategies.

• Deliver data-backed insights and benchmarks to support sales, pricing, and go-to-market teams.

• Embed BI-driven logic into proposals and commercial packages, supported by clear narratives and evidence.

• Provide leadership with insights that directly connect data to profitability and growth.

• Partner cross-functionally to align insights with broader enterprise objectives.

• Oversee the end-to-end pricing and revenue intelligence lifecycle, from scoping and modeling to contract execution and performance measurement.

• Monitor real-time commercial performance and identify opportunities for efficiency and growth.

• Implement governance protocols ensuring data accuracy, version control, and auditability.

• Continuously refine frameworks to align with shifting market conditions and business priorities.

• Partner with Data Engineering to build pipelines that ingest, transform, and visualize commercial data.

• Design interactive dashboards and self-serve BI tools in platforms like Sigma or LookerPro.

• Implement predictive analytics and machine learning to improve forecasting accuracy.

• Integrate external data sources (market, competitive, economic) into core BI models.

Qualifications & Skills

• Proven experience building and executing pricing strategies, ideally within a media, digital, or social agency environment.

• Strong background in analyzing pricing and cost models tied to revenue performance.

• Demonstrated ability to collaborate cross-functionally with Finance, Strategy, and BI teams.

• Familiarity with agency operations and revenue forecasting.

• Comfortable operating in fast-paced, high-growth environments with shifting priorities.

• Bonus: Experience supporting complex, enterprise-level proposals and deal structures.

• Strong SQL and GCP expertise for managing and querying large datasets.

• Proficiency with dashboarding tools such as Sigma or LookerPro (Sigma strongly preferred).

• Ability to build and iterate internal tools that improve pricing efficiency and accuracy.

• Strong analytical background with a data-to-insights-to-action mindset.

• Bonus: Familiarity with APIs and data pipelines for pricing automation.

• Exceptional ability to simplify complex pricing strategies for leadership, finance, and sales audiences.

• Skilled at balancing competing priorities while aligning cross-functional teams.

• Excellent stakeholder management and communication skills.

• High attention to detail with strong project management and organizational skills.

• Proactive, collaborative, and committed to continuous improvement and ownership of outcomes.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.