Director, Influencer Strategy (Pre-Sale)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

The Director, Strategy (Pre-Sale) is a senior leader responsible for driving strategic excellence throughout the sales process, directly impacting win rate, deal velocity, and revenue growth. This role sits at the intersection of strategy, business development, data, and executive storytelling, ensuring every pitch is insight-led, differentiated, and commercially sound.

Partnering closely with Business Development, Marketing, and Business Intelligence, this leader ensures that data underpins every recommendation, transforming insights into compelling strategies that resonate with C-suite decision-makers. They lead the pre-sale strategy team to deliver best-in-class proposals, POVs, and pitch narratives that shorten sales cycles, improve conversion, and drive efficient growth.

A standout presenter and trusted executive partner, the Director is frequently client-facing—leading pitches, workshops, and strategic conversations with senior stakeholders. Internally, they are accountable for elevating pre-sale strategy standards, optimizing processes, and developing a high-performing team that consistently helps Viral Nation win.

Responsibilities:

Strategic Leadership & Pre-Sale Impact

• Own and lead pre-sale strategy across enterprise-level opportunities, ensuring all recommendations are data-driven, differentiated, and aligned to client business objectives.
• Partner with Business Development to shape deal strategy, scope, and positioning—directly influencing win rate, deal size, and time-to-close.
• Drive revenue growth by ensuring strategy is commercially sound, scalable, and clearly tied to client ROI.
• Continuously refine pre-sale frameworks, POVs, and pitch approaches to improve efficiency and consistency across opportunities.

Business Development Partnership & Deal Acceleration

• Act as a strategic thought partner to Business Development, supporting opportunity qualification, solution design, and pitch readiness.
• Collaborate on deal shaping to ensure clarity of scope, strong strategic logic, and smooth transition into delivery post-sale.
• Identify patterns across wins and losses to inform improvements in messaging, positioning, and process.
• Help reduce friction in the sales cycle by improving clarity, alignment, and confidence in strategic recommendations.

Data Led Strategy & Insight Generation

• Work closely with Business Intelligence to ensure data, insights, and benchmarks underpin all pre-sale narratives.
• Translate complex performance data, market trends, and audience insights into clear, persuasive strategies for senior decision-makers.
• Ensure every proposal articulates measurable outcomes, success metrics, and long-term value.
• Champion a culture of evidence-based strategy across the pre-sale function.

Executive Storytelling & Pitch Excellence

• Serve as a lead presenter in high-stakes pitches, RFPs, and strategic workshops—frequently engaging C-suite and senior executives.
• Craft and deliver compelling strategic narratives that balance vision, creativity, and commercial rigor.
• Elevate the quality of pitch materials, presentations, and storytelling across the organization.
• Build credibility and trust with prospective clients as a senior strategic advisor.

Team Leadership, Enablement & Standards

• Lead, mentor, and develop a team of pre-sale strategists supporting enterprise opportunities.
• Set clear strategic standards and best practices for proposals, POVs, and pitch strategy.
• Coach the team on storytelling, data interpretation, executive presence, and strategic rigor.
• Foster a high-performance, collaborative culture focused on winning, learning, and continuous improvement.

Cross-Functional Collaboration & Operational Efficiency

• Partner with Marketing, Operations, and Client Services to ensure alignment between what is sold and what can be delivered.
• Help define scalable, repeatable pre-sale processes that improve speed, consistency, and quality.
• Ensure clean handoffs from pre-sale to post-sale, maintaining strategic integrity and setting delivery teams up for success.

Qualifications & Skills:

• 8+ years of experience in strategy, integrated marketing, social, content, or influencer marketing within an agency environment.
• Proven experience leading pre-sale strategy and pitching enterprise-level clients.
• Strong partnership experience with Business Development and Business Intelligence teams.
• Demonstrated ability to improve win rates, deal quality, and sales efficiency.
• Exceptional executive communication, presentation, and storytelling skills.
• Confidence working with and pitching to C-suite and senior leadership.
• Proven people leader with experience developing high-performing strategy teams.
• Highly commercial mindset with a passion for revenue growth, innovation, and impact.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.