Social Producer

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

As the Social Producer at Viral Nation, you are the operational engine within social-first content models. You take platform-native creative direction and turn it into a steady stream of shipped work — high-volume, best-in-class social assets for the world's most ambitious enterprise brands. Where the Creative Lead sets the bar, you're the one who clears it, day after day, shoot after shoot.

This isn't a desk job dressed up in agency language. You translate the creative direction into production briefs, build the shot list, line up the creators, run the set, manage the cuts, and ship the work. One day you're directing a creator on location; the next you're reviewing edits in Slack, rallying the team around a reactive moment, and prompting an AI workflow that just halved your turnaround. You read culture in real time, know exactly what will translate on each platform, and pull a team together to execute before a trend cools.

You're a maker first — closest to the craft, fluent on every set, trusted to keep the engine running at full speed without dropping the standard the Lead has set.

Day-to-Day Scope:

• Portfolio: 2-3 client accounts with a content production load balanced across always-on programs and reactive moments. You'll get exposure to different brand objectives, content models, and production tiers.
• Team: You'll operate as the day-to-day production lead within a set of clients— working alongside the Creative Lead and mobilizing a cross-functional team of videographers, editors, designers and creators that brings the work to life. 
• Cadence: A constant rhythm of shipping. Expect weekly production cycles for always-on content, layered with reactive turnarounds when culture calls for it, and the occasional larger shoot or campaign that demands a heavier production lift.
• Ownership: You own the production system inside your pod — the briefs, the shot lists, the set, the cuts, and the delivery. You own the day-to-day creator and crew relationships. The Creative Lead sets the bar; you're accountable for clearing it on schedule, on brief, and on standard.

What You'll Do Here:

Production Planning & Briefing

• Translate the direction from Creative Leads, into production briefs, shot lists, and run-of-show documents the team can execute against.
• Plan and operate ongoing production cycles for always-on content programs, balancing volume, quality, and turnaround.
• Lead production kickoffs and team briefings, and present production plans to client stakeholders with clarity and confidence.

Agile Content Execution

• Act as a "maker" on the front line of production — partnering with creators, videographers, editors, and designers to ship high-volume social assets across short-form video, long-form video, and photography.
• Move quickly on reactive briefs when the Lead identifies a cultural moment to chase, mobilizing the team to ship inside the window.

Creator Operations

• Operate the day-to-day creator relationship: scoping, scheduling, briefing, and shepherding work from concept to final cut.
• Provide hands-on production support and actionable feedback to creators throughout the process, keeping their work aligned to the brief and the creative direction.

Asset Lifecycle & Delivery

• Own the asset lifecycle end-to-end — from concept through production to delivery — using agency tooling to keep work organized and visible.
• Set internal timelines, effectively consolidate and communicate client feedback for teams to address via actionable revision cycles, manage internal approval gates, track version history, and drive efficiency to remove bottlenecks. 
• Collaborate with Project Managers to ensure internal timelines and output align with master WBS and to effectively communicate updates to internal and external stakeholders. 

AI-Enabled Workflows

• Apply AI tools across production and post — generative video, image, audio, editing automation — to drive efficiency and unlock new output.
• Bring useful AI applications back to the team, helping to evolve workflows over time.

What You'll Need To Have: 

• 4+ years producing social content at an agency, brand, or media company, with credits that prove you can ship volume without dropping the standard.
• End-to-end social production experience: translating creative direction into briefs and shot lists, casting and managing creators, directing on-set, overseeing post, and shipping to deliver.
• Track record of running always-on content programs at scale — managing parallel productions and holding weekly cadence without it becoming chaos.
• Comfort operating inside a creative team — taking direction from creative leadership and mobilizing cross-functional crews of videographers, editors, designers, and creators to execute against it.
• Proven creator partnership skills. Not just sourcing them, but coaching, giving sharp feedback, and getting brand-aligned work over the line.
• Working fluency with AI content tools — generative video, image, audio, editing automation — and a clear point of view on where they fit in production.
• Native command of formats across all major social platforms (Instagram, TikTok, YouTube, etc.). You know the difference between a TikTok-native idea and an idea that was made elsewhere and posted there.
• Ability to deliver under reactive pressure, turning around social-ready assets inside the window when culture calls for it.
• Polished client-facing communication. You can walk a senior marketer through a production plan and leave them confident.
• Hands-on proficiency with the production and project tools that keep modern content cycles moving (Frame.io, Monday.com, Notion, Slack, etc.).

Additional Considerations: 

• Awards or industry recognition for social-first creative work.
• Existing relationships with creators across verticals.
• A personal channel, side project, or creative experiment—evidence that you make content because you love it, not just because someone's paying you.

*Submission of a strong portfolio demonstrating a diverse range of strategy-led social media content, campaigns and/or projects is required with application.*

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.