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Senior Cybersecurity Product Marketing Manager, Data Security Platform

Washington, DC - Remote

About Virtru:

While the rest of the security industry obsesses over locking data down to prevent it from being lost or stolen, we're doing something fundamentally different at Virtru. We're setting data free so that you can intentionally share it with others, but without sacrificing security, privacy, or control.

We've created both a suite of powerful data protection applications and an open platform that's sparking an ecosystem of innovation. Through the Trusted Data Format (TDF) open standard, we're not just protecting data; we're creating a new paradigm where security enables sharing rather than preventing it.

Think of us as the Android of data protection: a robust platform with an open core that developers and partners can build upon, coupled with our own best-in-class applications that showcase what's possible when you reimagine security from the ground up.

Backed by Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global, we're helping Fortune 500 companies and government agencies discover that true data security means having the freedom to share, collaborate, and innovate — without compromise.

The Opportunity

We're seeking a visionary Senior Cybersecurity Product Marketing Manager who understands that the future of security isn't monolithic solutions — it's platforms that empower ecosystems.

Reporting to our SVP of Product Marketing, you'll shape how the world understands both our Data Security Platform and the revolutionary applications built on top of it. This is a rare opportunity to market technology that's not just solving today's problems but creating tomorrow's possibilities.

Your Mission

Platform Evangelism

  • Position Virtru as the foundational platform for data-centric security innovation
  • Build and nurture a narrative around our open TDF standard that attracts developers, partners, and innovators
  • Showcase how our platform approach makes traditional "walled garden" security obsolete

Ecosystem Development

  • Create programs that attract developers to build on our open platform
  • Develop technical content that demonstrates the power of our APIs and SDKs
  • Foster a community of innovators who see Virtru as their foundation for secure data sharing

Market Leadership

  • Position our "applications + platform" strategy as the future of enterprise security
  • Drive thought leadership that challenges the industry's "lock everything down" mentality
  • Build competitive differentiation around our unique open-core philosophy
  • Help enterprises understand why building on Virtru means never having to choose between security and functionality
  • Generate customer insights and collaborate with Product and Sales to define targets, personas, and buyer needs across enterprise and government sectors

Commercial Excellence

  • Own GTM strategy and execution for app and platform launches
  • Enable sales teams to articulate both immediate application value and long-term platform potential
  • Orchestrate launches that showcase new applications while reinforcing platform capabilities
  • Create materials that help partners and customers envision building their own solutions on our platform
  • Drive cross-functional commercial readiness with Product, Sales, and Customer Success, Services, and Operations
  • Shape pricing, packaging, and adoption strategies
  • Maintain vigilance over the competitive landscape. Report on key trends, shifts and competitor actions.

What You Bring

Essential Experience

  • 8+ years leading product marketing for enterprise security or platform technologies
  • Proven success in marketing both end-user applications and developer platforms
  • Deep understanding of API-first architectures, developer ecosystems, and platform economics
  • Experience with open standards and building communities around technical platforms
  • Track record of positioning disruptive technologies against incumbent solutions

Technical Fluency

  • Comfort discussing SDKs, APIs, and integration architectures
  • Understanding of zero-trust principles, data protection models, and compliance frameworks
  • Ability to create content for audiences ranging from developers to CISOs

Platform Mindset

  • You see ecosystems, not just products
  • You understand how platforms create exponential value
  • You can articulate why open beats closed every time
  • You believe the best security enables rather than restricts

Why Virtru?

Innovation at Our Core

We're not just using an open standard—we're championing it. Our Summer Hackathons and Innovation Weeks aren't side projects; they're central to how we evolve our platform and inspire our ecosystem.

Culture That Scales

  • Remote-first with intentional connection points
  • Flexible PTO that we actually want you to use
  • $1,500 annual L&D stipend to keep you growing
  • Comprehensive wellness programs, including Headspace

Competitive Package

  • $180,000-220,000 base salary
  • Meaningful equity in a company building a platform, not just a product
  • 401(k) with 3% flat contribution
  • Full benefits package
  • Generous parental leave

Virtru is an Equal Opportunity Employer committed to building an inclusive environment for people of all backgrounds. Everyone is encouraged to apply.

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