Senior Field Marketing Manager
Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!
Reporting to the Director of Field Marketing, the Senior Field Marketing Manager is a strategic marketing leader with a proven track record of driving revenue growth in their assigned territory/segment.
You will collaborate closely with sales and business development teams to develop and execute integrated field marketing and ABM programs that create a sense of urgency for the buyer, accelerate sales cycles, and deliver exceptional customer experiences. This role requires a deep understanding of the B2B SaaS landscape and ABM, a passion for results, and the ability to forge strong relationships with key stakeholders across the organization.
If you're a results-oriented marketer with multi-channel experience, a passion for ABM, a knack for problem-solving, and a collaborative spirit, this role is for you.
What you'll be doing...
- Lead the strategy and execution of a comprehensive integrated marketing plan for the assigned territory/segment, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI.
- Partner with regional sales leaders, account executives, and business development representatives to understand their needs and priorities. Develop and execute strategic marketing programs that support their account plans and drive pipeline generation.
- Plan and execute high-impact campaigns, including in-person,or virtual third-party or proprietary events such as conferences, webinars, and executive roundtables. Oversee all aspects of event logistics, from venue selection, communications, speaker management, attendee engagement and post-event follow-up.
- Design and implement sophisticated ABM programs targeting key accounts, personalizing messaging, and accelerating deal progression. Leverage a variety of tactics, including targeted advertising, direct mail, events, and customized content.
- Work closely with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize campaign effectiveness. Share best practices, feedback from sales, and contribute to the overall success of the marketing and sales partnership.
- Regularly monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Identify trends, optimize campaigns, and measure the impact of marketing activities on pipeline and revenue.
What you'll bring to the table...
- 7-10 years of B2B marketing experience, with a minimum of 4 years in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth.
- Deep understanding of ABM principles and best practices. Demonstrated ability to design and implement successful integrated ABM programs.
- Strong analytical and strategic planning skills. Ability to translate business objectives into actionable marketing strategies.
- Exceptional interpersonal and communication skills. Ability to build strong relationships with sales leaders and cross-functional teams.
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment.
- Proficiency in marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce.com), and ABM tools (e.g., Demandbase).
- *BA/BS or equivalent University degree; an advanced degree is a plus.
- Bonus Points: Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies.
- Ability to travel 25% of the time.
Most importantly, you share our values...
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
The base pay range for this position in the US is $130k - $160k + bonus
The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.
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