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Senior Retail Insights Manager

Remote

**Internal Job Posting**
This posting is intended for current Vital Farms employees. If you are not an employee, please visit our careers page to view available opportunities and follow the appropriate application process.

 

Vital Farms – 

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! 

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. 

Your Role:

The Senior Retail Insights Manager is a key pillar in unlocking growth for Vital Farms through an understanding of the shopper, our retailers, and our brand.  You’ll field custom studies and marry it with existing research and insights to create clear and actionable recommendations for both internal and external stakeholders. You’ll partner cross-functionally to influence decision-making by linking shopper insights directly to sales, category growth, and marketing and brand initiatives. 

What You'll Do:

  • Lead the development and execution of shopper insight initiatives that drive category and brand growth
  • Translate and combine complex shopper data and research into actionable insights – both short and long-term - to influence brand, customer, and channel strategies  
  • Identify evolving shopper behaviors, purchase drivers, and barriers across different channels (e.g., brick-and-mortar, e-commerce, omnichannel) to influence the research plans and objectives
  • Partner with Category Management to bring insights and recommendations to retailers to drive strategic objectives and partnerships
  • Work with internal cross-functional teams such as Brand, Consumer Insights, Sales, Shopper Marketing and Communications to help shape strategy, messaging, positioning, and innovation based on shopper behavior
  • In partnership with the Director of Category Management, evaluate and implement new tools, platforms, or vendors to improve insight delivery and decision-making 

What You Bring to the Table:

  • Bachelor’s degree in Business Administration or Marketing or equivalent direct industry experience
  • 8+ years of experience in shopper insights or category management within the CPG industry
  • Ability to travel 25% for company events, team meetings, customer meetings, company onboarding and other business needs 
  • Shopper-Centric Mindset: Deep curiosity about the "why behind the buy" and an ability to champion the shopper across the business and with retailers
  • Comfortable navigating ambiguity, working independently, proactively identifying opportunities, and working on multiple projects and workstreams concurrently
  • Skilled in crafting compelling narratives from data, and influencing with credibility
  • Strong understanding of shopper behavior, retail environments, and category dynamics
  • Proven track record of leading shopper-focused research initiatives that impacted commercial decisions
  • Constantly looking for new tools, trends, and methods to enhance shopper understanding and drive better commercial outcomes
  • Familiarity with tools like IRI Unify, Spectra, Numerator, ShopperSights, Kantar, or similar
  • You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
  • You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
  • You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
  • You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
  • You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
  • We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered! 

What We Bring to the Table:

  • A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
  • Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
  • Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
  • Free eggs and butter (yes, really!), along with friends and family discounts. 
  • Fun team SWAG that will make you the talk of the town.
  • Professional development opportunities and an amazing team dedicated to your growth.

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