Director, Communications and Marketing
Organization Description
Vital Voices Global Partnership is a leading international non-profit organization. We invest in women leaders who are tackling the world’s greatest challenges – from gender-based violence to the climate crisis, economic inequities, and more. We are “venture catalysts,” identifying leaders with a daring vision for change and partnering with them to make that vision a reality. What sets Vital Voices apart is that we make long-term, holistic investments in leaders with bold ideas for change — providing them connections, capacity, a network of their peers, financial support, and visibility for their work. We have provided early support for leaders who went on to become Nobel Peace Laureates, US Youth Poet Laureates, Prime Ministers, award winning innovators and breakthrough social entrepreneurs. Over the past 27 years, we have directly invested in more than 47,000 change-makers across 188 countries, who in turn have improved the lives of millions of people in their communities and countries.
Vital Voices’ staff is headquartered in Washington, DC. In the coming years we have a bold vision to dramatically scale our impact. In early 2022, we opened the first ever Global Headquarters for Women’s Leadership, a 30,000+ sq. ft. historic building just blocks from the White House on 16th Street. It is a hub of activity, events, and collaborations — bringing together women leaders and their allies to tackle the world’s greatest challenges.
Mission
Vital Voices invests in women leaders taking on the world’s greatest challenges and accelerates collective action towards an equitable and sustainable world.
Summary
The Director of Communications & Marketing will work directly under the supervision and guidance of the Chief External Relations Officer. The Director will lead the development and execution of an integrated communications and marketing strategy to expand Vital Voices’ global brand, audience, and impact in alignment with our 2030 goals. This role will oversee content across all channels, including media, digital campaigns, email marketing, and events, working cross functionally to support Development, Events, and Programmatic teams. This position is based in Washington, DC with the option of a hybrid work schedule. We are not accepting remote candidates at this time.
Additional responsibilities include:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Own and optimize the Vital Voices’ newsletter and email marketing strategy, including lifecycle campaigns such as donor journeys, event promotions, and newsletter growth. Further define and refine the voice of Vital Voices while incorporating the stories of network leaders into content
- Build innovative partnerships with prominent leaders, corporations, campaigns and individuals to expand brand awareness
- Collaborate with the Events and Development teams to maximize the impact and reach of both VVHQ and external events. Build and optimize marketing funnels that support fundraising, events and programmatic goals
- Support digital fundraising and donor acquisition strategies in collaboration with the Development team
- Build and manage multi-channel campaign calendars aligned with organizational priorities, including events, programs, and fundraising
- Establish KPI’s and use analytics tools to track and evaluate campaign performance
- Ghost write for Vital Voices leaders & network leaders. Pitch Vital Voices pieces on key topics to press and media
- Curate and manage the podcast series, including selecting relevant topics, scheduling guest speakers, and ensuring high-quality production and publication
- Produce and manage the Vital Voices Live Podcast
- Strengthen our earned media efforts to enhance Vital Voices’ visibility and credibility through strategic, non-paid promotional activities, including press releases, media outreach, and cultivating relationships with journalists and influencers
- Lead content marketing strategy, ensuring alignment across email, social, and web to support audience growth
- Other duties as assigned.
Professional Qualifications:
- Bachelor’s degree in a related field, plus 8-12 years of relevant work experience required, OR Graduate degree in in international relations or a related field, plus 7-12 years of work experience required
- Strong demonstrated experience in global women’s issues, refugee issues, and human rights strongly preferred
- Demonstrated experience writing nuanced press releases, op-eds, newsletters/blogs, speeches, and organizational statements
- Demonstrated experience leading digital marketing campaigns with an understanding of analytics and performance
- Previous experience managing CRM systems and campaign tools and platforms
- Excellent oral and written communications skills in English
- Experience managing communications channels surrounding global issues with diverse audiences
- Ability to prioritize tasks, swiftly shift priorities, and work in a dynamic environment with tight deadlines
- Ability to work independently and as part of a dynamic team
- Strong computer skills including MS Office applications (esp. Excel, Word, and PowerPoint), social networking tools, and database software (i.e., Salesforce). Additional experience with Canva, Meltwater, Mailchimp, and other communications software preferred.
- Experience working cross-functionally to support key objectives and to help team members
This position is a full-time, exempt hybrid position based in Washington, DC with two days of required in person attendance at the Vital Voices Headquarters. If and when it is safe to travel, domestic and international travel up to 15% may be required for the position.
The starting salary range for this position is $111,372 – $154.609 based on experience and ability to have broad impact early.
Benefits:
At Vital Voices, we value our employees and their well-being. That's why we offer a competitive and comprehensive compensation package that includes medical, dental, and vision insurance, 401k match, short and long-term disability, life insurance, HSA, EAP, and more. But that's not all. We believe in giving our employees the flexibility and support they need to thrive in their work and life. That's why we provide generous PTO including wellness flex Fridays, parental leave, earned sabbatical time, and volunteer leave as well as a professional development stipend to support continuous improvement. Join us and be part of a global team that empowers women leaders to transform the world.
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Vital Voices provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Vital Voices complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Vital Voices expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Vital Voices’ employees to perform their job duties may result in discipline up to and including discharge.
Applications will be accepted and reviewed on a rolling basis until the position is filled. Only short-listed candidates will be contacted.
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