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Salesforce Implementation Consultant (SFMC)

Toronto, Ontario, Canada

Who We Are At VML, you won’t just do the best work of your career. You’ll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients – all powered by deep data, marketing technology, and platform prowes

Salesforce Marketing Cloud (SFMC) Implementation Consultant

Job Summary:
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Implementation Consultant to lead the successful deployment, configuration, and optimization of SFMC solutions for our clients. The ideal candidate will have deep expertise in SFMC’s capabilities, including Journey Builder, Automation Studio, Email Studio, and API integrations. You will work closely with stakeholders to gather requirements, design scalable solutions, and ensure seamless implementation that enhances customer engagement and marketing automation.

Key Responsibilities:

  • Lead end-to-end implementations of Salesforce Marketing Cloud (SFMC), including configuration, customization, and deployment.
  • Gather and analyze business requirements to design customer journeys, automations, and data-driven marketing solutions.
  • Configure Journey Builder, Email Studio, Mobile Studio, and Automation Studio based on client needs.
  • Develop and optimize AMPscript, SSJS, and SQL queries for dynamic content and personalization.
  • Integrate SFMC with Salesforce CRM and other third-party systems using APIs (REST/SOAP) and Marketing Cloud Connect.
  • Provide technical guidance and best practices for data extensions, segmentation, and automation workflows.
  • Perform UAT testing, troubleshooting, and performance optimization to ensure smooth deployments.
  • Conduct training sessions and documentation for end-users to maximize platform adoption.
  • Stay up to date with SFMC features, innovations, and industry trends to recommend enhancements.

Requirements:

  • 3+ years of experience working with Salesforce Marketing Cloud (SFMC).
  • Strong expertise in Journey Builder, Automation Studio, Email Studio, and Content Builder.
  • Hands-on experience with AMPscript, SSJS, and SQL for advanced customization.
  • Proven ability to integrate SFMC with Salesforce CRM and external systems via APIs (REST/SOAP).
  • Experience with data extensions, segmentation, and audience targeting strategies.
  • Strong understanding of email deliverability, compliance (CAN-SPAM, GDPR, CASL), and best practices.
  • Familiarity with Agile methodologies and project management tools (JIRA, Trello, etc.).
  • Excellent communication skills with the ability to translate business needs into technical solutions.

Preferred Qualifications:

  • Salesforce Marketing Cloud Consultant or Marketing Cloud Email Specialist certification.
  • Experience with Mobile Studio, Social Studio, and Advertising Studio.
  • Familiarity with Google Analytics, Tableau, or other marketing analytics tools.
  • Background in marketing automation, digital marketing, or campaign management.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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