Copywriter (Mid / Sr)

Who We Are At VML, you won’t just do the best work of your career. You’ll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients – all powered by deep data, marketing technology, and platform prowess.

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Copywriter (Mid / Sr)

ABOUT THE ROLE:

Passport Brand Design, a leader in strategic branding, is looking for a passionate, energetic, relentlessly curious and proactive creative thinker to fulfill the position of Copywriter. The ideal candidate will have a strong desire to create something outside of the traditional agency mold, which will help take our work to the next level. Firm deadlines, quick turnaround times, and fluctuating workloads are common for this position; the Copywriter will have the ability to thrive in this dynamic atmosphere and will be able to handle these challenges with confidence and grace.  Please note the successful candidate will work on a large client in the nicotine category

DESIRED QUALITIES OF COPYWRITER AT PASSPORT:

• Translate concepts into effective messages by writing clear, persuasive original copy
• Writing up ideas for presentations, proposals, marketing plans, and variety of other formats and mediums
• Writing copy for scripts, case studies, and more
• Skilled in writing clear, compelling copy that aligns with and strengthens the brand’s tone of voice
• Working with the creative team to create decks with a strong focus on ideas and visuals
• Successfully communicate (present and sell-in) creative ideas and their rationale to account teams, clients
• Collaborate with agency team members from creative, account management, production, strategy to produce smart, powerful work
• Contribute conceptual thinking in the creation of integrated campaigns, working across traditional, digital and social media, packaging, products, etc.
• Creative ideation for a variety of campaigns
• Skilled in cultivating a strong understanding of restricted categories relevant to our clients' brands, enabling the creation of compelling and aligned creative work that reinforces their initiatives and core values
• Research industry and social media trends; interesting stories and news related to clients in order to help generate innovative concepts that will effectively contribute to overall creative strategy and campaign success
• Participate in briefs, brainstorms, team meetings and presentations to clients
• Revise or redevelop creative in response to feedback from the creative director, account team or clients

REQUIREMENTS:

• 4+ years experience in marketing and advertising
• Proven track record successfully selling creative to big-brand clients and prospects
• Ability to think strategically, conceptualize creatively and see the concept through to flawless execution
• A working understanding of how composition, information hierarchy, and typography work together to drive home a message

• Polished client presentation skills demonstrating a clear vision of how the work addresses the client challenge
• Desire to work collaboratively as part of a larger team in a fast-paced environment
• Alcohol, tobacco/cannabis and pharma experience a plus

• A body of work that showcases your writing chops across a variety of clients with an innate ability to bring to life the nuances of a brand’s unique voice

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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