Copywriter - Type 1

Who we are at VML, you won’t just do the best work of your career. You’ll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients – all powered by deep data, marketing technology, and platform prowess.

Type1 is a fully integrated agency team made up of talented people from VML and Hogarth. Built for Volkswagen, we create best-in-class work for a world-class brand. We deliver award-winning, creative ideas that work seamlessly across the full consumer journey — from brand and retail, to social, digital and CRM. 

We’re seeking an Intermediate Copywriter to craft compelling, on-brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross-functional partners, and balance concepting with meticulous execution. 

Key Responsibilities 

• Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio. 

• Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives. 

• Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully. 

• Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks. 

• Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights. 

• Script content for motion graphics, video, and audio; collaborate with producers during pre-production, recording, and post. 

• Edit and proof for grammar, style, and consistency; manage file/version control. 

• Manage multiple workstreams, estimate level of effort, and deliver on time and within scope. 

• Collaborate with SEO partners to align on keywords, metadata, and content structure. 

Qualifications 

• 3-4 years of professional copywriting experience (agency or in-house). 

• Portfolio showcasing concept-driven campaigns, digital-first copy, performance creative, and cohesive brand storytelling. 

• Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels. 

• Experience presenting to stakeholders and explaining creative decisions with data and insight. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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