Commerce Performance Consultant

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Commerce Performance Consultant needed to join our Digital Commerce team on a permanent basis.

The opportunity:

We are seeking an experienced Commerce Performance Consultant with deep expertise in digital commerce, marketplace trading, and portfolio planning. This role offers the opportunity to drive commercial success through data-driven strategies and cross-functional leadership. You will be instrumental in developing and executing strategic initiatives across B2C channels, optimising trading performance, and delivering measurable business outcomes for our clients. 

What you’ll be doing:

Strategic Planning, Revenue Growth Management & Category Management: 

• Develop and execute comprehensive category strategies 
• Lead portfolio optimisation and range architecture initiatives 
• Lead end-to-end PPA strategy development to optimise portfolio pricing architecture across channels 
• Design and implement tiered pricing structures that maximise market coverage and profit potential 
• Develop market-specific PPA frameworks that align with both commercial objectives and shopper needs 
• Create long-term category visions and innovation planning 
• Identify white space opportunities and market expansion potential 
• Drive global-to-local category adaptation 
• Build ‘Right to Win’ wireframes across global channels and design global to local workflows. 

Commercial Strategy & Trading: 

• Develop financial models and support brands with P&L refinement 
• Design and execute pricing and promotional strategies 
• Lead market share analysis and growth forecasting & planning 
• Optimise revenue and margin growth across channels 
• Seasonal planning  
• Review and streamline trade terms 
• Build and roll out JBP planning, negotiation & partnership wireframes 

Digital Commerce Leadership: 

• Drive e-commerce platform and marketplace strategy 
• Optimize digital shelf presence and content syndication 
• Develop D2C channel strategies 
• Enhance online visibility and searchability 
• Design and enhance promotional calendar planning 

Data & Analytics: 

• Lead category performance analysis 
• Generate consumer behaviour insights 
• Conduct market trend and competitive analysis 
• Measure ROI and develop predictive analytics 
• Create data-driven recommendations 
• Measure, iterate and feed back on promotional performance.

What we want from you:

• Extensive experience in digital commerce with e-category management 
• Experience within a commerce agency is desirable  
• Proven expertise in category strategy development and execution 
• Strong background in portfolio planning and marketplace optimization (essential: Amazon, desirable: Walmart, TMALL, Mercado Libre) 
• Experience with Digital retailers (e.g. Tesco, Sainsburys, Asda and outside the UK), Quick Commerce providers (e.g. Deliveroo) and pureplay providers in terms of eCategory planning and assessing shopper behaviour.  
• Demonstrated success in P&L management and commercial planning 
• Deep understanding of digital commerce ecosystems 
• Excellent Relationship building skills 
• Strong strategic storytelling ability  
• Strong negotiation experience for joint Business Planning (JBP) negotiations with marketplaces and retailers (or indirect - techniques to advise others to get better results)  
• Proficiency in PIM/PXM systems and digital asset management (How to manage content with them, not how to build them)  
• Experience with e-commerce analytics and market research platforms 
• Expertise in category management software 
• Strong capabilities in trade promotion management systems 
• Advanced data analysis skills (without need to do technical implementations)  
• Excellence in cross-functional team leadership and stakeholder management 
• Strong partner relationship management 
• Proven project management expertise 
• Strategic thinking and commercial acumen 
• Superior communication and presentation skills 

Additional Expertise: 

• Deep understanding of consumer behaviour and shopper insights 
• Experience in digital marketing integration and content strategy 
• Knowledge of regulatory compliance and trade regulations 
• Proven track record in business development and innovation 
• Expertise in global implementation and risk management 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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