Senior Service Designer

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are seeking an experienced and strategically minded Senior Service Designer to join a dedicated Customer Journey workstream supporting a high-profile automotive client. This role is focused on designing and improving end-to-end customer experiences across the automotive ecosystem — connecting digital platforms, operational processes, internal teams, and customer touchpoints into seamless and customer-centred journeys. 

Working closely with CX Researchers, UX Designers, Product teams, Analysts, Content Strategists, Operational stakeholders, and client teams, you will help shape service experiences that improve usability, operational efficiency, customer satisfaction, and business outcomes across key stages of the automotive lifecycle. 

You will play a critical role in understanding how customers interact with the brand across channels and helping define scalable, practical, and strategically aligned service improvements. This is a highly collaborative role suited to someone comfortable navigating complexity, aligning stakeholders, and translating research and operational insight into actionable service design solutions. 

Key Responsibilities: 

1. End-to-End Service Design & Customer Journey Development:

• Design and optimise end-to-end customer journeys across key automotive experiences including discovery, research, purchase, onboarding, ownership, servicing, retention, and loyalty.  

• Identify customer pain points, operational inefficiencies, and service gaps across both digital and non-digital touchpoints.  

• Translate customer, business, and operational needs into clear service design recommendations, frameworks, and future-state experiences.  

• Create service blueprints, ecosystem maps, operational flows, customer journey maps, and experience frameworks that visualise complex interactions and dependencies.  

• Support the definition of scalable and customer-centred service models aligned to business objectives and operational realities.  

• Consider the full service ecosystem including people, processes, technology, content, and organisational structures when shaping solutions.  

1. Research, Insight & Strategic Problem Solving:

• Collaborate closely with CX Researchers and analytics teams to synthesise customer insight, behavioural data, operational feedback, and business requirements.  

• Use qualitative and quantitative insights to identify opportunity areas and inform service improvement recommendations.  

• Facilitate discovery activities and strategic investigations to understand current-state experiences, pain points, and operational constraints.  

• Apply systems thinking and service design methodologies to solve complex customer and organisational challenges.  

• Help prioritise service improvements based on customer impact, feasibility, operational value, and business outcomes.  

1. Workshop Facilitation & Stakeholder Alignment:

• Plan and facilitate workshops, co-creation sessions, stakeholder interviews, journey mapping activities, and collaborative working sessions.  

• Bring together cross-functional teams to align around customer needs, operational priorities, and strategic opportunities.  

• Present service design recommendations, journey outputs, and strategic thinking clearly and confidently to both internal teams and senior client stakeholders.  

• Build strong collaborative relationships across product, UX, CX, analytics, content, operational, and technology teams.  

• Support the ongoing development of customer-centred ways of working across the wider programme and client organisation.  

1. Delivery Collaboration & Experience Implementation:

• Work collaboratively with UX Designers, Product Owners, Developers, Content Strategists, Analysts, and operational teams to ensure service recommendations are actionable and implementable.  

• Help bridge the gap between strategic experience thinking and practical delivery execution.  

• Support the definition of requirements, experience principles, and operational considerations that inform downstream delivery teams.  

• Contribute to continuous improvement initiatives and help evolve service design approaches, frameworks, and governance within the account.  

• Ensure solutions balance customer experience quality with operational efficiency and technical feasibility.  

What we want from you: 

• Strong experience as a Service Designer working across complex customer journeys, digital ecosystems, or enterprise-level service environments.  

• Proven experience designing and improving end-to-end customer experiences across multiple channels and touchpoints.  

• Strong understanding of service design methodologies, systems thinking, journey mapping, and customer-centred design principles.  

• Experience creating service blueprints, ecosystem maps, operational flows, customer journeys, personas, and strategic experience frameworks.  

• Strong workshop facilitation and stakeholder engagement skills with the ability to align diverse groups around shared outcomes.  

• Ability to navigate ambiguity and complexity while bringing structure and clarity to challenging problems.  

• Experience collaborating across UX, CX, product, analytics, operations, content, and technology teams.  

• Strong understanding of how digital products, operational processes, and customer services intersect within broader customer journeys.  

• Excellent communication, storytelling, and presentation skills with the ability to clearly articulate strategic recommendations and rationale.  

• Comfortable balancing strategic thinking with hands-on delivery within fast-paced and evolving programmes.  

• Automotive, mobility, retail, financial services, travel, or other customer experience-led industry experience is advantageous but not essential.  

• Experience working within large organisations or transformation programmes is beneficial.  

• A proactive, collaborative, and solutions-focused mindset with a passion for improving customer and service experiences. 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

 

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA #LI-AS1

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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