Optimisation Manager

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Optimisation Manager needed to execute and run daily, high-velocity site optimisation and continuous improvement initiatives.

The opportunity

Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working hand-in-hand with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.

What You’ll Be Doing

Execution of Site Optimisation & RIO Roadmap

• Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
• A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
• Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.

Performance Analysis & Reporting

• Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
• Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
• Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimize dynamic audience segments for targeted messaging.

Technology & Platform Operations

• Platform Operations: Act as the super-user and administrator for our stack of site optimization, analytics, and content management platforms.
• Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimized pages to safeguard data integrity.

What We Want From You

We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.

Technical Skills & Experience

• Site Optimisation Platforms: Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools).
• Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
• Content Management Systems (CMS): Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
• Customer Data Platforms (CDPs): Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalization is highly desirable.
• Basic Frontend Knowledge: A foundational understanding of HTML, CSS, and JavaScript (specifically how they affect browser rendering and A/B test implementation) is a significant plus.

Execution & Mindset

• High Velocity: A "rapid delivery" mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact.
• Agile Competency: Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously.
• Analytical Thinking: Naturally curious and highly analytical. You don’t just look at data; you look for the "why" behind user behavior.
• Collaborative Communicator: Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.

 

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including  training opportunities, medical insurance, Dental insurance, Meal cards, social events, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

 

How we use AI in the recruitment process: 
 
To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact  the outcome of the interview process" 

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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