Director of Marketing Operations

Holmdel, New Jersey OR Atlanta, Georgia

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs. 

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters:

The Marketing Operations team is responsible for delivering marketing campaigns across Vonage and creating key interlocks with the Sales organization to ensure there are efficient, rules-based automated lead routing processes in place for the company to deliver on pipeline and revenue targets. We lead campaign execution and salesforce administration responsibilities to ensure marketing initiatives are successfully executed, while working with Marketing, Sales, and Product Stakeholders to understand the business needs and goals to drive growth. We own Salesforce development projects and run-the-business tasks to ensure Martech systems integrate and complement Sales Operations, and liaise with IT & Engineering staff to drive meaningful growth to the company through multi-department transformational projects. We’re seeking a candidate that has a ‘can-do’ attitude, a problem solver and a keen eye to detail as well as technical proficiency to join our expanding Marketing Operations team. This role will include leading a team of marketing operations resources working within the marketing technology stack on a daily basis to support the needs of the business, creating and driving adherence to internal processes, create and lead cross functional project plans, and effectively prioritize projects to drive growth while balancing cost and resource restraints.

Where you will work:

Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager).

The address of the offices you will be commuting to is Bell Works 101 Crawfords Corner Road Suite 2416, 4th Floor, Building #2 Holmdel, NJ 07733

OR 3200 Windy Hill Rd SE, Suite 200E, Atlanta, GA 30339

Sponsorship & Relocation Not Available - Legal authorization to work in the US is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening. Additionally, there will be no relocation assistance.

What you will do:

Overview

  • As the Director of Marketing Operations, you will oversee the strategic planning, implementation, and optimization of marketing processes and technology to drive efficiency and effectiveness in marketing efforts. This role involves managing marketing automation systems, data analytics, and cross-functional collaboration to ensure cohesive and high-performing marketing activities. You will own our Salesforce CRM and all related data and campaign processes. You will lead a team responsible for optimizing marketing (and sales) processes, implementing scalable systems, and driving data-driven decision-making to maximize revenue generation across the organization. This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of marketing operations, marketing automation, and customer lifecycle management across a wide variety of product industries, market segments, and buying personas.

Strategic Planning and Execution

  • Primary administrator and marketing owner for Salesforce CRM systems and related data, lead management, and marketing campaign attribution processes 
  • Own Lead Management including analytics, attribution, scoring & enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments 
  • Develop and implement marketing operations strategies aligned with the overall marketing and business objectives.
  • Thought leadership in leveraging marketing automation tools, data/insights in creating marketing campaigns and initiatives to achieve business objectives. 
  • Provide strategic oversight of account based marketing strategies within a cross functional team

Team Leadership and Development

  • Lead, mentor, and develop a high-performing marketing operations team.
  • Foster a collaborative and innovative team environment.

Process Improvement

  • Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.
  • Develop and maintain standard operating procedures for marketing processes.
  • Develop end to end processes with Sales Operations 

Data and Analytics

  • Oversee marketing analytics centered within our CRM (Salesforce) collaborating with Business Intelligence teams to refine reporting, providing insights and recommendations across the customer journey to improve marketing performance.
  • Collaborate with Business Intelligence and reporting teams to track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions.
  • Ensure data accuracy and integrity across all marketing systems and platforms.
  • Track key performance indicators and data to measure the effectiveness, efficiency, and attribution of marketing efforts (campaigns).

Cross-functional Collaboration

  • Work closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to ensure alignment and support for marketing initiatives.
  • Act as a liaison between marketing and IT to manage technology needs and projects.

Compliance and Governance

  • Ensure marketing activities comply with relevant industry and government regulators and internal policies and controls.
  • Manage data privacy and security in accordance with company policies and legal requirements.

What you will bring:

Required

  • 8+ years experience in marketing operations or related field with at least 5+ years in a leadership role that includes direct reports; exemplifies strong leadership and team management
  • 3+ years Salesforce administration experience
  • Ability to think strategically, and communicate effectively to delegate tactically
  • Strong interpersonal skills with the ability to change functional languages between marketing, sales, P&E and development teams to ensure business requirements are translated and executed accurately into technical processes
  • Proven experience successfully launching high visibility CRM projects
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy. 
  • Possess a deep understanding of marketing technologies, including CRM, analytics, and automation tools & a demonstrable track record of using technology to deliver strong business outcomes.
  • Account Based Marketing (ABM) experience, including the intersection of ABM strategy & marketing technology 

Desirable

  • Proven track record of successfully driving business improvement within Global Marketing organizations in SaaS, Telecommunications, CPaaS or similar industries.
  • Experience working in a global business environment, understanding cultural nuances, and adapting strategies accordingly. Includes managing remote team members around the world.
  • Experience creating automated workflows to streamline manual processes

How you will benefit:

  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

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