Social Media Senior Manager

Wroclaw, Poland

Join Vonage and help us innovate cloud communications for businesses worldwide!

Why this role matters:

We are looking for an experienced, innovative, and self-motivated Social Media Senior Manager to drive the social media strategy and digital media programs for Vonage. This role will play a critical part in driving leads, and support pipeline growth, enhancing brand awareness and through leverage best practices across digital media tactics. You will collaborate with cross-functional teams to manage all aspects of social media, and integrated campaigns ensuring alignment with our business goals. 

While this role does not include managing a team, you will work closely with an external agency on paid social campaigns and coordinate efforts with internal teams such as Brand, Content and the Business Units.

Your key responsibilities:

  • Develop and lead the global paid social strategy, ensuring alignment with overall business objectives and marketing goals.
  • Optimize paid social campaigns to drive engagement, unique visitors (UVs), and conversions across key platforms.
  • Leverage audience segmentation, intent data, and A/B testing to refine messaging, targeting strategies, and improve campaign performance.
  • Support the execution of end-to-end ABM campaigns, collaborating closely with the demand generation team and business units.
  • Contribute to broader digital efforts, including programmatic display and content syndication, to amplify reach and impact.
  • Analyze campaign performance and provide actionable insights, driving continual improvement and maximizing ROI.
  • Stay ahead of digital marketing trends, testing new tactics, ad formats, and creative strategies to foster innovation and maintain competitive edge.

What you'll bring

Required:

  • Experience: 7+ years of experience in social media management and digital media, or demand generation with a proven track record in driving organic social growth and engagement on a global scale.
  • Strong knowledge of ABM best practices and experience executing targeted account based campaigns.
  • Proficiency in ad platforms, digital media platforms, ABM tools, analytics tools and reporting dashboards (Google Analytics, LinkedIn Campaign Manager, 6Sense / Demandbase, Tableau, etc…).
  • Analytical Abilities: Data-driven approach with the ability to translate metrics into actionable insights. Experience with social media analytics tools is required.
  • Strategic Mindset: Ability to develop creative strategies that connect with diverse global audiences and align with business objectives.
  • Creative Skills: Strong eye for content creation, storytelling, and community building. Proficiency in social media tools and platforms is a must.
  • Strong Communication: Excellent written and verbal communication skills with the ability to craft compelling and brand-aligned copy for social media.

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Additional benefits and perks will be shared and discussed with you by the recruiter during the interview process

 

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location. 

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