Senior Marketing Performance & Analytics Specialist
Join Vonage and help us innovate cloud communications for businesses worldwide!
Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
About Vonage:
Vonage is a global leader in cloud communications, helping businesses accelerate digital transformation through Unified Communications, Contact Center Applications, and Communications APIs.
Why This Role Matters:
We’re looking for a Sr. Marketing & Analytics Specialist to drive digital marketing performance insights and reporting. You’ll analyze full-funnel data to measure, optimize, and enhance our digital assets, partnering with cross-functional teams to turn insights into strategic decisions. Your work will directly influence experience, targeting, and journey strategies, ensuring impactful marketing execution.
What You’ll Do:
- Performance Analysis & Insights: Measure digital performance (web, paid media, lead generation) and provide executive-level reporting.
- Optimization & Strategy: Identify key performance drivers and recommend improvements in targeting, experience, and user journeys.
- Advanced Reporting & Automation: Build dashboards in Adobe Analytics, Tableau, and Salesforce, automate reporting, and unify data sources.
- Deep Dive Analysis: Assess marketing funnel performance, ensuring data quality and actionable insights.
- Collaboration: Work closely with BI, engineering, content, and channel teams to ensure insights drive real change.
- Performance Monitoring: Oversee real-time web performance and troubleshoot issues with engineering and content teams.
What You Bring:
- 5+ years in an analytical role, preferably in lead or order-generation websites.
- Experience with Adobe Analytics, Salesforce, Tableau, or similar tools.
- Strong problem-solving skills, attention to detail, and ability to extract insights from fragmented data.
- Bachelor's degree in Mathematics, Economics, Finance, Engineering, or a related field.
Nice to Have:
- Experience creating dashboards in Tableau.
- Ability to debug web analytics events.
- Familiarity with Adobe Target.
What's in it for you
We offer exciting work, career growth opportunities, and a collaborative hybrid work environment. In addition to competitive pay and benefits, we provide unlimited discretionary time off and tuition reimbursement.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.
Who we are:
At Vonage, our mission is to accelerate the way the world connects. As an emerging leader in the $10B+ cloud communications platform (CPaaS) market, we empower businesses to connect better with their customers, employees, and partners through transformative communications experiences. Our innovative solutions span messaging, voice, video, and data technologies, providing seamless and engaging interactions for customers like Airbnb, Viber, WhatsApp, and Snapchat.
Join us to be part of a dynamic team committed to shaping the future of connectivity!
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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