Head of Marketing | VTEX

Mexico
About us
 
At VTEX, we are passionate about driving growth and delivering exceptional value to our clients. As a global leader in e-commerce, we thrive on innovation, collaboration, and customer-centric strategies. We're on the hunt for a dynamic and experienced Head of Marketing to lead our marketing efforts and help us scale our brand to new heights, reporting directly to our VP of Sales & MKT.
 

The VTEX marketing team main responsibility is to create a pipeline full of real business opportunities in order for the Sales team successfully close. This is done through the most strategic marketing channels such as: paid media, email marketing events, PR, among others. The marketing team is a dynamic, fresh, and full of ideas team focused on upscaling VTEX brand, attracting new clients, growing our existing customer base and building strategic relationships with our ecosystem.

 

About The Role

We are looking for a passionate Marketing professional to join our North LATAM. 

As the Head of Marketing, you'll play a pivotal role in scaling VTEX's market presence through innovative e-commerce and digital marketing strategies. You will oversee all performance campaigns, email marketing efforts, organic tactics (including SEO), and create unique, high-quality content to drive lead generation and fuel the sales pipeline with real business opportunities.

You will lead a team of high-performing individuals, collaborate with digital agencies and freelancers, and work closely with the sales team to ensure a seamless alignment between marketing and sales strategies. Your leadership and data-driven approach will guarantee the achievement of key metrics such as Leads, MQLs, and SQLs, while positioning VTEX as a market leader.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy to support business growth in a competitive B2B environment.

  • Design and manage a communications calendar with a focus on performance marketing, SEO, and organic tactics.

  • Collaborate closely with the sales team to generate high-quality leads and align marketing efforts with sales goals.

  • Lead and mentor a team of marketers, agencies, and freelancers, ensuring optimal performance and goal achievement.

  • Monitor, analyze, and report on marketing efforts using tools like Hubspot, Google Analytics, and other platforms to make data-driven decisions.

  • Drive brand positioning, customer satisfaction, and ecosystem strength through consistent and impactful marketing initiatives.

Who You Are

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • At least 5 years of leadership experience in a similar role, preferably in B2B technical or IT companies.
  • Proven expertise in digital marketing, e-commerce, and performance campaigns.
  • Familiarity with marketing automation tools (Hubspot) and analytics platforms (Google Analytics).
  • A tech-savvy, data-driven professional with a proven ability to manage complex projects under tight deadlines.
  • Advanced English proficiency (written and spoken).
  • Knowledge of Salesforce CRM and VTEX platform is a plus.

Preferred Location

  • Based in Mexico City
  • Willingness to travel

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Why Join Us?

  • Be part of a thriving company leading the digital commerce revolution.
  • Work with a diverse, innovative team that values creativity and problem-solving.
  • Opportunity to shape the content strategy of a global ecommerce leader.
  • Competitive compensation, benefits, and opportunities for professional growth.

VTEX is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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