Demand Generation & Website Director

Medellin

Job Title: Demand Generation & Website Director

Location: Medellín - Colombia. In office 4 days per week

Travel: Open to frequent international travel 

Resumes must be in english to be considered 

Job Description

We are seeking a Demand Generation & Website Director to drive global brand growth and lead high-impact demand generation initiatives at VTEX, with a primary focus on North America (U.S.).

Reporting directly to the VP of Marketing, this role requires strong B2B marketing expertise, leadership in website strategy, and proven experience driving pipeline growth through digital channels.

Key Responsibilities

Website Management & Optimization

  • Own the corporate website strategy and execution across all regions, ensuring it is a high-performing demand generation engine.

  • Lead ongoing improvements in SEO, UX, CRO, and overall digital experience to increase conversion rates.

  • Manage an external agency and internal teams responsible for website operations and CMS optimization.

Demand Generation & Paid Media

  • Design and execute integrated campaigns that generate qualified leads and pipeline, particularly in the U.S. market.

  • Lead strategic paid media efforts with a strong focus on LinkedIn Ads and identify additional channels for acquisition and engagement.

  • Optimize campaigns based on performance data to maximize ROI.

Brand Growth & U.S. Market Awareness

  • Drive initiatives that strengthen brand presence in North America, collaborating closely with U.S. Marketing and Brand Authority teams.

  • Ensure brand consistency and innovative approaches to build market authority across digital channels.

Cross-Functional Collaboration

  • Partner with Product Marketing, Sales, Alliances, and Regional Marketing teams to align strategies and campaigns globally.

  • Use data-driven insights to continuously improve website performance, lead generation, and campaign effectiveness.

Measures of Success

  • Increased (organic and paid) website traffic and traffic-to-pipeline conversion rates.

  • Improved customer journey and messaging clarity.

  • Strong brand presence and authority in U.S. B2B software and commerce platform markets.

  • High-performing LinkedIn and paid campaigns driving measurable results

  • Organic content performance, both in social media and the website
  • Website´s organic traffic improvement 

Required Skills & Experience

Soft Skills:

  • Strategic and visionary leadership, with the ability to align marketing with business goals.

  • High adaptability and resilience, thriving in a fast-paced, high-pressure environment.

  • Excellent communication and stakeholder management skills, working closely with C-level executives.

  • Problem-solving mindset, with the ability to make data-driven and quick decisions.

  • Collaboration and team leadership, managing cross-functional teams and external partners.

Hard Skills:

  • Proven experience in B2B marketing with a strong background in brand strategy, website management, demand generation, and digital marketing.

  • Deep knowledge of paid media strategies, particularly LinkedIn Ads, and campaign optimization.

  • Experience in content marketing and owned channel strategies.

  • Strong SEO, CRO (Conversion Rate Optimization), and website management expertise.

  • Ability to define and execute global campaign distribution strategies.

  • Experience managing media accounts and strategic partnerships.

  • Strong analytical skills, with the ability to measure impact and optimize performance.

  • Full proficiency in English. Spanish is desirable. Resumes must be in english to be considered 

Note: 6+ years of experience leading high performance teams is required

Additional Information

This position requires significant travel, as you will need to work closely with global teams, attend key events, and engage with markets around the world. Candidates must be willing and able to travel frequently to ensure successful execution of global campaigns and initiatives.

 

Benefits

  • Competitive compensation
  • Meal Allowance 
  • Transportation Allowance
  • Health Plan
  • Life Insurance
  • Profit-sharing
  • Language scholarship: 80% subsidies in English, Spanish, Portuguese courses
  • Free shipping on 1000+ VTEX store

 

 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

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