Demand Generation Director

Job Title: Demand Generation Director

Location: Medellín - Colombia. In office 4 days per week

Travel: Open to frequent international travel 

Job Description

Job Description We are looking for a Demand Generation Leader to drive strategic high-impact initiatives for brand growth and demand generation globally at VTEX. 

Reporting directly to the Global VP of Marketing, this role requires a 360º marketing vision, strong leadership, and the ability to operate under high pressure with speed and agility.

The ideal candidate will oversee demand generation, digital presence, owned channels, managing the corporate website, leading external agencies, and ensuring continuous optimization of marketing performance in its owned channels. This position plays a key role in strengthening brand awareness (especially in the U.S.), optimizing paid media (with a strong focus on LinkedIn Ads), and driving high-impact campaigns.

Key Responsibilities

Website Management & Conversion Optimization

• Lead the global corporate website strategy, ensuring continuous improvements in performance, SEO, UX, and conversion.
• Manage an external agency and a full-stack squad responsible for maintaining, optimizing, and evolving the CMS.

Paid Media & Demand Generation

• Lead strategic paid media campaigns, with a strong focus on LinkedIn Ads for acquisition and engagement. Negotiate better deals with media platforms for the company, globally. 
• Search for new channels, strategies and tools to optimize results.

Brand Strategy & U.S. Awareness

• Lead campaigns to increase brand awareness and presence in the U.S. working closely with the US Marketing team and Brand Authority Leader
• Ensure brand consistency across regions and across different campaigns and initiatives, especially in our owned channels.
• Be creative in finding new ways to increase brand awareness and build authority.

Cross-Functional Collaboration & Optimization

• Work closely with Product Marketing, Sales, Marketing Campaigns, Strategic Alliances, and regional marketing teams to ensure strategic alignment across the globe.
• Track key performance indicators, such as brand awareness, website traffic, conversion rates, and pipeline impact, optimizing strategies based on data insights.

Measures of Success

• Increase CRO
• Increase the MQL of our owned channels to be part of our ICP
• Lead generation from the company´s owned channels, improving the MQL to SQL 
• VTEX brand awareness & authority
• Organic content performance, both in social media and the website
• Website´s organic traffic improvement 

Required Skills & Experience

Soft Skills:

• Strategic and visionary leadership, with the ability to align marketing with business goals.
  
  
• High adaptability and resilience, thriving in a fast-paced, high-pressure environment.
  
  
• Excellent communication and stakeholder management skills, working closely with C-level executives.
  
  
• Problem-solving mindset, with the ability to make data-driven and quick decisions.
  
  
• Collaboration and team leadership, managing cross-functional teams and external partners.

Hard Skills:

• Proven experience in B2B marketing with a strong background in brand strategy, demand generation, and digital marketing.
  
  
• Deep knowledge of paid media strategies, particularly LinkedIn Ads, and campaign optimization.
  
  
• Experience in content marketing and owned channel strategies.
  
  
• Strong SEO, CRO (Conversion Rate Optimization), and website management expertise.
  
  
• Ability to define and execute global campaign distribution strategies.
  
  
• Experience managing media accounts and strategic partnerships.
  
  
• Strong analytical skills, with the ability to measure impact and optimize performance.
  
  
• Full proficiency in English. Spanish is desirable.

Note: 6+ years of experience leading high performance teams is required

Additional Information

This position requires significant travel, as you will need to work closely with global teams, attend key events, and engage with markets around the world. Candidates must be willing and able to travel frequently to ensure successful execution of global campaigns and initiatives.

 

Benefits

• Competitive compensation
• Profit-sharing
• Language scholarship: 80% subsidies in English, Spanish, Portuguese courses

 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.