Industrial/B2B Content Specialist

Chicago, Illinois; Manhattan, New York; Miami, Florida

About the Role

We’re looking for a creative and strategic Content Specialist to join our Growth team, with a dedicated focus on the Industrial/B2B vertical. This role is essential in shaping and delivering high-impact content that builds awareness, drives demand, and supports the entire customer journey within a complex B2B sales cycle.
The ideal candidate understands the nuances of industrial buyers, can translate technical value propositions into compelling stories, and is comfortable collaborating with cross-functional teams across sales, product, and field marketing.

 

Key Responsibilities:
  • Content Strategy & Planning:
  • Develop and maintain a content calendar tailored to the B2B/Industrial ICP in alignment with go-to-market campaigns, sales motions, and field events.
  • Content Creation:
  • Write and edit high-quality, engaging, and conversion-oriented content, including:
    • Customer success stories
    • Product-focused blog posts and whitepapers
    • Thought leadership articles
    • Sales enablement materials
    • Case studies and one-pagers
    • Email sequences and landing pages
  • ICP Expertise & Messaging:
  • Deeply understand the challenges, language, and decision-making process of industrial buyers, ensuring all content resonates with their needs and aligns with the segment’s positioning.
  • Cross-functional Collaboration:
  • Work closely with sales, product marketing, performance marketing, and field marketing to ensure consistency in messaging and impact across channels.
  • Content Distribution Support:
  • Collaborate with demand generation and performance marketing to support content promotion strategies (email, paid, organic, social, and events).
  • Performance Analysis:
  • Monitor and report on content effectiveness and engagement; use insights to improve content formats, messaging, and targeting.

 

About the Team

You’ll be part of a passionate growth team committed to helping industrial businesses transform their digital commerce strategies. This is a great opportunity to shape the voice of a leading enterprise platform in a market with massive potential.

Who you are

Requirements:
  • 3–5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment.
  • Strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors.
  • Exceptional storytelling, writing, and editing skills—able to make technical topics digestible and engaging.
  • Experience creating a wide range of content formats (written, visual, video is a plus).
  • Familiarity with SEO best practices, CMS platforms, and marketing automation tools (e.g., HubSpot, Marketo).
  • Collaborative mindset with a track record of working well across teams and functions.
  • Comfortable managing multiple projects and deadlines in a fast-paced environment.
Nice to Have:
  • Background or strong interest in the industrial/manufacturing sector.
  • Experience supporting account-based marketing (ABM) strategies.
  • Basic understanding of performance marketing or paid media principles.
 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).
Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.
At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Benefits

 

  • Competitive compensation
  • Extended parental leave
  • Medical insurance
  • Ticket restaurant
  • Life Insurance
  • Legal plan
  • Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
  • Free shipping on 1000+ VTEX store

 

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