Growth Events Specialist

Chicago, Illinois; Manhattan, New York; Miami, Florida

 

About The Role

We are seeking a strategic, execution-focused, and results-driven Growth Events Specialist to drive our event strategy and execution across North America. This role is critical to generating demand and accelerating pipeline by designing and delivering impactful branded and third-party events aligned with our two key ICPs (Ideal Customer Profiles): B2B/Industrial and Omnichannel/Retail.
You will play a hands-on role across the full event lifecycle—identifying the right opportunities, setting clear goals, developing target account strategies, and delivering experiences that move prospects through the funnel. You’ll work closely with GTM stakeholders to ensure every event is tied to business outcomes.
*For NYC and Miami, you are required to attend the office 4 days a week (Monday–Thursday), and remote work on Friday; For Chicago, this position is remote.

Responsibilities

Strategic Event Execution
Own the planning and execution of revenue-oriented events—including third-party trade shows, branded executive dinners, summits, and webinars—focused on lead generation, qualification, and progression through the pipeline.
ICP-Centric Targeting
Collaborate with sales, marketing, and partnerships to define event targets based on each ICP, align messaging, and drive attendance from key accounts.
Third-Party Events Ownership
Manage sponsorships end-to-end: event selection, booth design, asset production, logistics, on-site presence, and follow-ups.
Branded Activations
Develop and execute owned experiences (e.g., roundtables, customer showcases, VIP dinners) that support account engagement and pipeline acceleration.
Stakeholder Collaboration
Partner with sales, product marketing, and regional leadership to align on goals, messaging, and tactics for each event.
KPI Definition & ROI Measurement
Establish success metrics before each event, track performance, analyze ROI, and optimize for future impact.
Budget & Vendor Management
Manage event budgets effectively while ensuring high-quality execution; negotiate with vendors and handle timelines across multiple simultaneous initiatives.
Innovation & Optimization
Continuously bring new ideas to engage our audience in relevant ways, challenge the status quo, and elevate VTEX's presence in the North American market.

 

Who You Are

  • 3–5 years of experience in event marketing, field marketing, or demand generation, preferably in B2B SaaS or eCommerce tech.
  • Proven ability to lead event strategy with a strong execution mindset.
  • Comfortable working across teams to build ICP-driven targeting and pipeline-focused programs.
  • Highly organized, detail-oriented, and effective at managing multiple concurrent projects.
  • Data-driven, with experience setting and reporting on event KPIs.
  • Confident communicator and collaborator, able to influence across departments and seniority levels.
  • Experience with Salesforce, HubSpot, or similar tools is a plus.

 

 
 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).
Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.
At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Benefits

  • Competitive compensation
  • Extended parental leave
  • Medical insurance
  • Ticket restaurant
  • Life Insurance
  • Legal plan
  • Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
  • Free shipping on 1000+ VTEX store

 

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