New

Digital Marketing Manager

New York, New York, United States

VTS is looking for a data-driven Digital Marketing Manager to help us take our digital outbound and inbound marketing to the next level. You will have a strong command of digital acquisition campaigns, a real passion for growth and deep analytical skills.

This role reports to the VP, Data & GTM Strategy and is an exciting opportunity for an ambitious digital marketer who’s enthusiastic about scaling the digital marketing function on a high-performing marketing team in a team-driven culture. You’ll work with a talented, collaborative team of marketing and sales professionals who are passionate about making an impact on the company and our industry, and are best-in-class in how we market. 

** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office four days a week. **

What you can expect as a Digital Marketing Manager:

  • Conceptualize, develop and execute revenue-generating digital marketing campaigns across various channels that align to business goals, objectives and target KPI’s
  • Manage the day-to-day optimization of digital marketing efforts, including paid advertising, SEO, web, and social media, etc. 
  • Handle the company website and increase on-site conversion rates by implementing strategies such as A/B testing and personalization, conceptualize and draft new CTAs, and bring new ideas to the team
  • Track, analyze and report on campaign performance weekly — deliver monthly and quarterly campaign performance briefs to marketing leadership
  • Track and manage budgets and expenses accurately for digital marketing projects
  • Analyze media spend and creative performance through clearly defined success metrics, and implement learnings for campaign optimizations
  • Track and manage budgets and expenses accurately for digital marketing projects
  • Stay educated on new technologies and keep the company forefront of developments in digital marketing


To succeed in this role, you have:

  • Experience in digital marketing, with an emphasis on B2B marketing 
  • A demonstrated ability to craft and execute successful customer acquisition campaigns across various paid marketing channels and technologies (search, content marketing, social media, retargeting, personalization, etc). 
  • Strong analytical skills and expertise in data analysis and reporting
  • A passion for experimentation and relentless in the pursuit of growth
  • Expert knowledge of Google Analytics Solutions
  • Expert knowledge of SEM and SEO best practices
  • Expert knowledge of A/B testing tools, such as Optimizely 
  • Extraordinary editing and copywriting skills
  • Experience handling outside agencies and vendor relationships
  • Curiosity, creativity, a collaborative nature and enjoy working in an energizing environment


What VTS Values & How We Show It

  • Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees! 
  • Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches! 
  • Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees! 
  • Move as One - We work in an open floor plan to promote cross-functional collaboration. 
  • Take Ownership - Be an owner of the company you’re building with our equity packages. 
  • Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!
 
ABOUT VTS

VTS is the commercial real estate industry’s only technology company that unifies owners, operators, brokers, and tenants in a single platform to capitalize on opportunities revealed in every square foot of their properties. In 2013, VTS revolutionized the commercial real estate industry’s leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party data source in the industry, transforming how strategic decisions are made and executed by CRE professionals across the globe.

With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every business stakeholder in commercial real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 12 billion square feet of office, retail, and industrial space is managed through our platform worldwide. VTS’ user base includes over 45,000 CRE professionals and industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.

VTS maintains offices in New York City, London, Toronto, Chicago, and San Francisco.

To learn more about VTS and to see our open roles, visit us at vts.com or follow us on Instagram (@WeAreVTS), Twitter (@WeAreVTS), or LinkedIn.

Pay Transparency
At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $98,000 and $120,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography.

EEO Guidelines
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
 
All your information will be kept confidential according to EEO guidelines. For more information about what we collect and how we use it, please refer to the Candidate Privacy Statement. 
 
If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know at ta@vts.com

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