Marketing Content Specialist - Chattanooga, TN
Summary
The Marketing Content Specialist is responsible for developing compelling stories, producing high‑quality written and visual content, and supporting brand initiatives across multiple channels. This role blends content marketing, creative production, photography, web publishing, and event support to help elevate the company’s brand, engage employees, and drive business development efforts.
The ideal candidate is a versatile storyteller with strong writing skills, an eye for visual design, and the ability to thrive in a fast‑paced, collaborative environment.
Essential Duties and Responsibilities
Content Development & Storytelling
- Proactively identify and source compelling stories from officers, leadership and clients.
- Conduct interviews with officers & employees that capture depth, authenticity, and impact.
- Craft engaging narratives that highlight company culture, services, and values.
- Collaborate with Sales, HR & Operations to produce high-quality internal and external written content including:
- SEO-driven service articles
- Officer spotlight features
- Culture and employee experience stories
- Press releases
- Case studies
- Develop content that supports:
- Human Resources - Employee retention and recruiting initiatives
- Business Development - Lead generation and sales enablement efforts
- Web & Digital Publishing
- Publish, update, and manage content in the company’s content management system (CMS).
- Maintain consistent brand voice and imagery across web, email, and social media platforms.
- Collaborate with the marketing team and others to ensure the accuracy, readability, and SEO best practices of digital content.
- Creative & Visual Support
- Produce light graphic design materials using Adobe Creative Cloud and Canva.
- Create visually branded assets, including:
- Sales sheets
- Recruiting flyers
- Trade show materials & Signage
- Social media graphics
- Prepare, edit, and calibrate images for web and print use.
- Utilize vector artwork, iconography, and brand assets to support campaigns
Photography & Visual Content
- Capture event and field photography using DSLR or point‑and‑shoot equipment.
- Assist with planning, coordination, and execution of photo and video shoots.
- Maintain an organized library of photos, graphics, and branding assets.
Event & Brand Support
- Travel as needed to support marketing‑related events, including:
- Trade shows
- Officer of the Year (OOY) recognition ceremonies
- Employee appreciation events
- Environmental branding projects
- Assist in planning and executing cohesive brand experiences across internal and external events.
Event & Brand Support
- Travel as needed to support marketing‑related events, including:
- Trade shows
- Officer of the Year (OOY) recognition ceremonies
- Employee appreciation event
- Environmental branding projects
- Assist in planning and executing cohesive brand experiences across internal and external events.
Supervisory Responsibilities
This position requires no supervisory responsibilities.
Competency
To perform the job successfully, an individual should demonstrate the following competencies (minimum of 5):
- Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events; adapts to new product introduction, emergent business needs, and business evolution.
- Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
- Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
- Creative Writing - Writes clearly and informatively with above-average precision; possesses creative, analytical, and persuasive writing skills; has excellent editing and/or proofreading capabilities; presents numerical data effectively and accurately; expertly able to read and interpret written information.
- Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
- Dependability - follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan—goal and detail-oriented.
- Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
- Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
- Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
- Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
- Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Develops realistic action plans, Sets goals and objectives; Organizes or schedules other people and their tasks.
- Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
- Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
- Quantity - Meets productivity standards; Completes work promptly; Strives to increase productivity; Works quickly.
- Self-Motivation: Sets and achieves challenging goals; measures self against the standard of excellence; requires minimal supervision with self-managing strategies.
- Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
- Strategic Thinking - develops strategies to achieve organizational goals; understands organization's strengths & weaknesses. Displays willingness to make decisions; exhibits sound and accurate judgment; Adapts strategy to changing conditions; supports and explains reasoning for decisions; makes timely decisions.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field (preferred).
- 2–5 years of experience in content creation, marketing communications, or creative production.
- Strong writing, interviewing, and storytelling skills.
- Proficiency in Adobe Creative Cloud and Canva.
- Experience with CMS platforms and basic website publishing.
- Photography skills with working knowledge of DSLR cameras (preferred).
- Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse teams.
- Willingness to travel for events and field assignments.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations using the English language.
Ability to effectively present information in one-on-one and small group situations, respond to questions from groups of managers, clients, customers, other employees of the organization, and the general public.
Ability to write reports, business correspondence, and procedure manuals.
Ability to read and interpret documents such as safety rules, operating policies, maintenance instructions, and procedure manuals.
Ability to read and comprehend simple instructions, short correspondence, and memos using the English language.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.
Ability to apply concepts as fractions, percentages, ratios, and proportions to practical situations.
Ability to calculate figures and amounts with basic addition, subtraction, multiplication, and division with accuracy.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to negotiate with vendors. Ability to communicate professionally with people at all levels of the organization and external contacts.
Ability to solve practical problems.
Computer Skills
Advanced in MS Office Suite (primarily Word, Excel, and PowerPoint)
Certificates, Licenses, Registrations
Valid Driver's License
Other Qualifications
Ability to pass a drug screen and criminal background check.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, sit, and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, the ability to adjust focus, and the ability to see and distinguish basic colors.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Other Tasks
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
#WaldenWay
Pay Rate
$60,000 - $70,000 USD
We offer every employee — from executive managers to administrative support to security professionals — unique and generous benefits, as well as opportunities for career growth.
So if you’re ready to embark on a meaningful career with one of the nation’s most dynamic and fastest growing security companies, apply with Walden Security today.
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