Director, Retail Brand Marketing

We’re on the lookout for a creative, highly motivated, results-oriented Director to lead our Retail Brand Marketing team in helping drive and define the Warby Parker brand. In this role, you’ll use your strategic prowess and creative vision to enhance brand awareness and drive new customer growth for Retail. You’ll be responsible for overseeing a team and leading the strategic development, planning, and execution of integrated marketing programs and campaigns. Your focus will be on retail expansion, driving brand awareness and growth strategies in our top markets, and increasing eye exam growth. With each project, you’ll play a key role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. 

What you'll do:

• Oversee Retail and eye exam marketing efforts for over 250+ retail locations to drive traffic and awareness of our stores and vision services offerings
• Develop and execute marketing strategies that support the growth of all retail markets, with a keen focus on top CBSAs in partnership with the Growth team 
• Develop strategies to enhance awareness of our eye exam offerings among both new and existing customers, driving growth in this key business segment. This will involve collaborating cross-functionally with the Tech and Growth teams to refine our eye exam experience while equipping our ODs and store teams with community tools and resources to maximize impact. 
• Manage all Retail asset needs—streamlining asks on all in store signage, printed retail collateral, marketing assets, and store photography
• Oversee the Retail Brand Marketing team that will support the development and execution of all new store openings, retail signage, and local marketing efforts 
• Assist in the creation of a long-term strategic marketing framework for the brand 
• Be a “keeper of the brand” and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities 
• Optimize processes to ensure on-strategy programs are executed on time and on budget
• Manage the budgets associated with all projects/areas you are leading
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team
• Serve as a constant source of creative ideas, tapping into culturally salient moments and identifying tastemakers that reflect our brand pillars and values
• Help shape a long-term strategic marketing framework that drives the brand’s evolution, establishes clear business and brand objectives, and ensure measurable results

Who you are:

• Backed by 10+ years of retail and integrated brand marketing experience
• Passionate about retail with a clear understanding of retail operations and teams
• A highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
• Able to develop influential and collaborative relationships across teams and functions, articulating your vision that inspires colleagues and customers alike
• A confident, curious leader, builder, and mentor (not to mention an organizational powerhouse)
• Passionate about the Warby Parker brand and committed to the spirit and intent of the company's core values
• Equipped with effective project management and communication skills; you hold high standards for operational excellence: budgets, calendars, timelines, and efficiencies
• Appreciative of culture, communities, and consumers—you seek to understand what inspires and drives them
• Thrives in a dynamic, fast-paced environment
• Experienced (and passionate!) about managing a team 
• Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)

If you are a California resident, please review the additional privacy disclosures available in Section 8 of our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act (“CPRA”).

About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.