Product Marketing Lead

About Warmer

At Warmer, we believe human connection matters. With social isolation on the rise—roughly 50% of Americans report inadequate meaningful interaction—our mission is to bring authentic connection back to life. What started as a space for advice has evolved into something bigger: a human-connection hub and community built for real conversation, support and belonging. 

As we’re continuing to evolve, we’re introducing new ways for people to connect—through groups, rituals, and peer-to-peer matching—and we’re looking for someone who can help us define, position, and communicate these experiences to the world.

Join us and help build the first platform that’s truly social without the side effects. We think of ourselves as the warmer side of the internet. 

About the Role

We’re looking for a seasoned product marketer who sits at the intersection of product, marketing and customer experience. This person will help us find and articulate product-market fit: who our audiences are, what problems we solve, and how to tell the story of Warmer in a way that resonates. 

This is not a “manage the agency” role. It’s a hands-on, entrepreneurial position in a high-growth, fast-moving environment where priorities evolve weekly. You’ll work closely with product, design and leadership to translate new features and experiences into compelling messaging and go-to-market plans that drive understanding, engagement and adoption. 

This role is a hybrid role - remote Monday and Friday and in office in Evanston Tuesday-Thursday.

What You’ll Do

• Lead the effort to collect and understand consumer insights. Own the connection between what our customers think, feel, and need—and how that informs every touchpoint.
• Understand and define key customer segments, mapping their journeys to create tailored experiences and content that reflect how different people discover and connect with Warmer.
• Partner with product, growth, ops and leadership to plan and execute feature launches and go-to-market experiments.
• Drive go-to-market execution + channel specific strategy. Create and test narratives and messaging across channels (email, landing pages, in-app content, social) to identify what resonates.
• Build feedback loops that connect user insights back into product and creative development.
• Roll up your sleeves. This is a small team, so you’ll oscillate between strategy and execution daily.

Who You Are

• 7-10 years of product marketing or consumer marketing experience, ideally in B2C or community-based tech products
• Experience in early stage (0-1) start-up or high-growth environments.
• Skilled at turning qualitative insights into actionable positioning and messaging.
• A strong communicator and storyteller who loves distilling complex concepts into simple, emotional narratives.
• A collaborative operator who elevates teams and models accountability.

Success Looks Like

• Clear, tested messaging that resonates with our core audiences.
• Successful go-to-market launches that drive measurable user engagement and adoption.
• Product and leadership teams are regularly informed by user and market insights.