Marketing Operations Specialist – HubSpot

Remote, USA
 
Company Overview:
At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you.
 
We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible.
 
At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other. 

 

Job Brief

The Marketing Operations Specialist – HubSpot owns the day-to-day execution and optimization of Wayvia’s marketing automation and lead management infrastructure. This role serves as the internal expert for HubSpot operations and the HubSpot–Salesforce integration, ensuring accurate lead flow, lifecycle management, and reliable marketing data across campaigns.

This role owns the HubSpot → Salesforce lead lifecycle infrastructure, including MQL definitions, lead scoring models, lifecycle stage management, and lead routing logic that ensures marketing leads are properly qualified, routed, and tracked through the sales pipeline.

The Marketing Operations Specialist partners closely with the Revenue Operations team, internal marketing stakeholders, and external marketing agencies to maintain the integrity of the marketing technology stack, support marketing automation workflows, and ensure marketing data is structured, actionable, and aligned with revenue goals.

This role plays a hands-on role in maintaining the HubSpot–Salesforce integration, executing automation workflows, supporting campaign enrollment and segmentation, monitoring lead flow from marketing to sales, and enabling accurate reporting on marketing performance and pipeline contribution.

 

Essential Function & Responsibilities

  • Marketing Automation & Tech Stack Ownership
  • Own day-to-day operations of the marketing technology stack, including HubSpot, Salesforce, 6sense, chat tools, and data enrichment platforms.
  • Maintain and monitor the HubSpot–Salesforce integration, ensuring lead data sync accuracy, lifecycle stage alignment, and reliable data flow between systems.
  • Perform regular audits to ensure data integrity, proper field mapping, and healthy system integrations.
  • Partner with Revenue Operations to evaluate and implement new marketing tools and improvements to the marketing automation infrastructure.

Lead Lifecycle & Scoring Management
  • Manage the inbound lead lifecycle within HubSpot, ensuring leads are routed, scored, and assigned correctly across the marketing and sales funnel.
  • Maintain and optimize lead scoring models, MQL definitions, and lifecycle stage frameworks in collaboration with Marketing and RevOps.
  • Monitor lead flow from marketing to sales, identifying routing issues, lifecycle gaps, or inconsistencies that impact pipeline visibility.

Marketing Automation & Lead Process Execution
  • Build and maintain HubSpot automation workflows supporting lead nurturing, segmentation, lifecycle progression, and scoring logic.
  • Maintain and monitor lead routing rules between HubSpot and Salesforce, ensuring accurate assignment and tracking across the sales pipeline.
  • Support data enrichment processes and ensure lead and account records maintain high data quality standards.
  • Partner with RevOps to support lead flow through enablement platforms such as Gong and other GTM systems.

Campaign Operations & Attribution
  • Execute campaign setup and enrollment for events, webinars, demand generation, and partner campaigns within HubSpot.
  • Ensure campaigns are properly structured for accurate attribution, tracking, and lifecycle reporting.
  • Track campaign KPIs and support performance analysis across marketing programs.
  • Support campaign influence reporting and pipeline attribution within Salesforce.

Reporting & Marketing Insights
  • Support preparation of weekly and monthly marketing performance reports.
  • Maintain dashboards tracking funnel performance, MQL conversion, campaign attribution, and pipeline contribution.
  • Report on and identify opportunities to optimize MQL → SQL conversion and marketing-sourced pipeline performance.
  • Partner with RevOps on pipeline reporting and data validation to support forecasting and leadership insights.

Minimum Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 1–3 years of hands-on experience in marketing operations, marketing automation, or CRM lifecycle management.
  • Hands-on experience working within HubSpot and Salesforce environments, including marketing automation workflows and lead lifecycle management.
  • Experience supporting lead scoring models, MQL lifecycle stages, and lead routing processes.
  • Strong attention to detail and comfort working with systems, automation workflows, and marketing data.
  • Ability to manage multiple priorities and collaborate cross-functionally with Marketing, Sales, and RevOps teams.
  • Clear written and verbal communication skills.
  • Experience supporting marketing automation and lead lifecycle management within a B2B SaaS environment preferred.

 

Location: 

We are hiring for this position in the United States. This is a remote position.

Benefits:
Wayvia encourages a healthy work-life balance and commitment to employee wellbeing. We are consistently evaluating areas to support and foster a community of engaged employees. Wayvia is an international employer so some benefits offering will vary from country to country, however, below you can see employer sponsored contributions:

  • Flexible work-from-home arrangements
  • 401K Match
  • Flexible vacation
  • Medical/Dental/Vision
  • 16 weeks of paid parental leave (US)
  • Technical stipend
  • Professional development programs
  • Wellness programs 

Compensation:
The salary range for this role is $60,000–$80,000 annually. Final compensation will be determined based on experience, skills, location, and other factors permitted by law. Depending on the candidate’s location, this role may be classified as hourly to comply with state-specific requirements.

  

Wayvia is an equal opportunity employer that is committed to inclusion and diversity. 

Create a Job Alert

Interested in building your career at Wayvia? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Wayvia’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.