Sales Planner - WeatherBug

Remote US (East Coast Preferred)

A bit about us

WeatherBug, a division of GroundTruth, empowers people to plan their day thanks to hyperlocal weather forecasts. With 10+ million monthly users, our app and website are favorites on the App Store and Google Play Store. We use a vast network of weather observations and innovative technology to give you real-time forecasts, alerts, and insights. Our team is passionate about enhancing user experiences and always looks for new ways to use weather data to make a difference. Join us at WeatherBug and help people stay informed and prepared for whatever the weather brings. Let's make it happen together!

Learn more: www.weatherbug.com 

At GroundTruth, we believe that innovative technology starts with the best talent and we have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.


A bit about you

We are seeking a highly motivated and experienced Sales Planner to support our digital and mobile sales team in developing strategic media plans and client proposals. The  Sales Planner role will play a key role in crafting customized media strategies and leveraging market insights to be used for proposals, building decks, and to create an overall story for each client of why WeatherBug makes sense.

You will:

  • Collaborate with Sales Team: work closely with the sales team to understand client goals and create tailored media plans that align with their objectives.
  • Develop Strategic Insights: Use industry research, audience data, and market trends to create compelling ‘value’ propositions that support sales outreach to target accounts.
  • Identify New Opportunities: leverage research tools to identify potential new categories or clients for prospecting by the sales team
  • Create Proposals & Presentations: Develop comprehensive proposals and presentations that effectively communicate the value of our digital advertising solutions to clients.
  • Be an expert in Research Platforms such as Resonate, Comscore, and eMarketer to help create custom insights
  • Collaborate with Internal Teams: Work with ad operations, marketing, and creative teams, to help develop new ideas and strategies that meet client needs.
  • Manage RFP Process: Oversee the Request for Proposal (RFP) and proposal submission process, ensuring timely and high-quality responses.
  • Manage Lead Generation Partnerships: Manage and take an active role in lead generation
  • Stay Current with Industry Trends: Continuously monitor industry developments and emerging trends in digital media to ensure a competitive edge in the market.

You have:

This is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 3+ years of experience in digital media planning, preferably within a digital advertising agency or media company. Mobile in-app experience is a plus.
  • In-depth knowledge of digital advertising platforms, including mobile, display, video, social media, and programmatic advertising.
  • Exceptional communication and presentation skills, with the ability to effectively convey complex ideas in a clear and persuasive manner.
  • Strong attention to detail with excellent analytical skills, capable of interpreting data to make informed, data-driven decisions.
  • Proven ability to manage multiple projects simultaneously in a fast-paced, collaborative environment.
  • Demonstrate the ability to build and maintain strong relationships with clients and internal stakeholders.
  • Experience with researching facts, insights and valuable data using online resources and tools like ComScore to support business cases and drive revenue.
  • Excel and PowerPoint skills

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

  • Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
  • Respectful: We are respectful to each other, our customers, and our partners in everything we do.
  • Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
  • Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why join us?

  • Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
  • Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
  • Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
  • Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
  • Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
    • Fully-paid medical premiums for employees
    • 401(k) employer match
    • Generous parental leave
    • Wellness and gym reimbursement
    • Family and pet expense reimbursement
    • Education and coaching reimbursement program
    • Daily lunch credit when working in-office
    • Fully stocked snacks and beverages in-office
    • Option for mobile phone reimbursement or separate company phone
    • Equity analysis to ensure fair pay


Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com.

The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.  Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below.

Salary Range

$65,000 - $80,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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