Senior Brand Designer
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We’re seeking a Senior Brand Designer to help shape and scale Webflow’s brand across campaigns, events, and experiences. This role is primarily focused on brand design excellence — building and extending visual identity systems, designing high-impact campaign assets, and creating thoughtful expressions of the brand across both digital and physical touchpoints.
While brand design craft is the foundation of this role, candidates with additional strengths in web design, Webflow development, and motion design will bring even greater value to our multidisciplinary studio.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $113,000 - $147,000
- Zone B: $107,000 - $139,000
- Zone C: $101,000 - $133,000
- Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
- 131,000 - 176,000
- United States (all figures cited below are in USD and pertain to workers in the United States)
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Director, Brand & Web Design
As a Senior Brand Designer you’ll…
Design Across Brand Surfaces
- Concept, design, and deliver brand campaigns across multiple channels, partnering closely with marketing teams to translate strategy into compelling creative.
- Develop event identities, promotional assets, and marketing materials that extend the Webflow brand.
- Create scalable brand systems, guidelines, and templates that elevate and unify the brand.
- Manage end-to-end production for creative deliverables, including preparing files for executive-level presentations, advertising and media partners, print vendors, and event production.
- Design collateral such as branded imagery, event visuals, presentation materials, and apparel/merchandise.
Collaborate Across Teams
- Partner closely with cross-functional stakeholders—including product marketing, growth, and events—to ensure creative execution aligns with GTM strategy, brand objectives, and campaign goals.
- Work with Creative Ops and external vendors to ensure smooth handoffs, accurate specs, and flawless delivery across channels (digital, social, print, and experiential).
- Communicate effectively with production partners and internal teams to guarantee fidelity from concept to final output.
- Participate in design reviews, critiques, and retrospectives, offering feedback that improves both the work and the process.
- Build trusted relationships with cross-functional peers through clear communication, curiosity, and accountability.
Stretch Into Digital & Motion (bonus)
- Translate brand systems into digital experiences, applying web design best practices and, where relevant, building directly in Webflow.
- Contribute motion design and animation to campaigns, launches, or brand moments that deepen storytelling and audience engagement.
- Collaborate with engineers, product designers, or motion specialists to extend the brand consistently across web and interactive surfaces.
- Experiment with emerging creative tools (AI, 3D, generative, or real-time platforms) to push how the brand shows up across mediums.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
Requirements:
- BA/BS degree or equivalent experience
You’ll thrive as a Senior Brand Designer if you:
- Have 5 to 7+ years of experience in brand design with a strong portfolio showcasing identity, design systems, campaigns, and event design.
- Can conceptualize and execute ideas across a range of mediums including print, digital, and experiential.
- Are proficient in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Bring strong collaboration and communication skills, with the ability to confidently present and defend your work to diverse stakeholders. - Excel at managing multiple projects in a fast paced environment.
- Have a keen eye for detail and a strong sense of craft from concept through final production.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
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