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Senior Product Manager (Growth) (Hybrid)

New York City, NY

Senior Product Manager (Growth) (Hybrid)

Overview:

The Senior Product Management (Growth) at Weedmaps is responsible for defining the vision, strategy, and roadmap that realize our mission of being the hub for all things cannabis. As a Senior Product Manager focused on Growth, you will own the end-to-end shopper journey and drive measurable improvements in acquisition, activation, and retention across the Weedmaps ecosystem.

You will combine customer insights, experimentation, and scalable growth frameworks to optimize user experiences, reduce friction, and build durable growth loops. You will work closely with Marketing to develop a cohesive cross-channel strategy and lead the demand-gen approach for acquiring and retaining Weedmaps shoppers. You will also optimize our martech setup to expand self-service capabilities across teams and help drive a culture of testing, learning, and rapid iteration throughout the organization.

This role requires a deep understanding of growth mechanics, marketplace dynamics, and cannabis commerce, as well as strong partnership with Lifecycle Marketing to define and execute strategies that accelerate user value. You should have a proven ability to build strong relationships across the organization, influence at all levels, and communicate clearly with both technical and non-technical partners.

The impact you'll make:

  • Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
  • Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
  • Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
  • Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
  • Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
  • Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.

What you've accomplished:

  • Bachelor’s degree or equivalent work experience
  • 5+ years product management experience in a growth focused role.
  • Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
  • Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
  • Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.

Bonus points: 

  • Strong strategic and analytical aptitude, with a proven ability to define and execute growth strategies grounded in data, experimentation, and clear business value.
  • Deep understanding of growth frameworks and demand generation, with experience driving acquisition, activation, retention, and re-engagement across complex user journeys.
  • Exceptional collaboration and cross-functional influence, with demonstrated success partnering closely with Marketing, Lifecycle, Engineering, and Data to deliver cohesive growth outcomes.
  • Technical fluency and martech familiarity, with the ability to understand system architecture, optimize martech stacks, and enable scalable self-service tools for internal teams.
  • Strong communication and storytelling skills, capable of building alignment, influencing senior stakeholders, and rallying teams around bold growth opportunities.
  • Bias for action and comfort with ambiguity, with a track record of rapidly testing, learning, iterating, and adapting strategies in dynamic environments.
  • User-obsessed mindset, with the ability to deeply understand shopper motivations and uncover actionable insights that drive step-function growth.
  • Experience leading teams through influence, leveraging strong relationships and clarity of thought rather than authority.

The base pay range for this position is $153,750.00 - $187,000.00 per year

 2026 US Benefits for Full Time, Regular Employees:

  • Physical Health (Medical, Dental & Vision)
    • 100% employer-paid premium for employees
    • Up to 80% coverage for dependents
    • Up to $2,000 company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life & AD&D - employer paid 1x salary up to $250,000
  • Supplemental, voluntary benefits
    • Student Loan Repayment/529 Education Savings with a monthly company contribution
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life and AD&D Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and Long-term Disability Insurance
    • Pet Insurance
    • Identity theft protection
    • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave

Why Work at Weedmaps?

  • You get to work at the leading technology company in the cannabis industry
  • You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
  • You get an opportunity to shape the future of the cannabis industry
  • You get to work on challenging issues in a collaborative environment that encourages you to do your best 
  • You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
  • Numerous opportunities and tools to learn and grow your professional skills
  • Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants  are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps:

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

  • Our recruiters will always communicate with candidates through an @weedmaps.com email address.
  • CORRECT: jlebowski@weedmaps.com
  • INCORRECT: jlebowski@gmail.com
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

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