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Senior Director, Creative and Content (Hybrid)

Austin, TX

Senior Director, Creative and Content (Hybrid - 2 to 3 days onsite per week in Austin, TX)

Overview:

Weedmaps is seeking a Senior Director, Creative and Content to lead the company’s creative vision and execution across design, production, and content strategy. This role is responsible for defining how the Weedmaps brand shows up across all marketing touchpoints and ensuring creative work is distinctive, consistent, and effective.

The Senior Director will build and lead a multidisciplinary in-house creative team, establish scalable creative operations, and partner closely with Paid Media, Lifecycle, Field Marketing, Events, and Marketing Operations. This role requires a strong balance of strategic brand leadership, creative excellence, and operational rigor.

The impact you'll make:

  • Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production.
  • Provide clear direction, feedback, mentorship, and growth opportunities for team members.
  • Foster a culture of creativity, collaboration, accountability, and continuous improvement.
  • Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output.
  • Creative Vision & Brand Leadership
    • Define and lead Weedmaps’ creative vision across brand, content, and marketing channels.
    • Champion and evolve the brand’s visual identity, voice, and storytelling framework.
    • Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content.
  • Brand & Content Strategy
    • Own and define Weedmaps’ brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels.
    • Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development.
    • Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact.
    • Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content.
    • Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability.
    • Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization.
  • Design & Studio Leadership
    • Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability.
    • Lead the in-house studio responsible for photo and video capture, editing, and production.
    • Establish best practices for creative development, production workflows, and quality control.
  • Creative Operations & Production
    • Build and scale an in-house creative agency model to support organizational needs.
    • Define intake, briefing, prioritization, and workflow processes for cross-functional partners.
    • Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery.
    • Determine when to leverage internal resources versus external agencies, freelancers, or production partners.
  • Cross-Functional Collaboration
    • Partner closely with Paid Media to ensure creative is optimized for performance and experimentation.
    • Support Field Marketing and Events with creative concepts and assets for experiential and regional activations.
    • Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals.
  • Measurement & Optimization
    • Define creative success metrics in partnership with Marketing leadership.
    • Use performance insights, testing results, and audience data to continuously refine creative approaches.
    • Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools.

What you've accomplished:

  • 10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency.
  • Proven experience leading multidisciplinary creative teams across design, content, and production.
  • Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution.
  • Experience managing creative operations, production workflows, and budgets.
  • Excellent communication and presentation skills with the ability to influence senior stakeholders.

Bonus points: 

  • Cannabis industry experience or strong cultural fluency, with a deep understanding of cannabis audiences, aesthetics, and trends.
  • Ability to create authentic, compliant creative that balances cultural credibility with brand safety.
  • Experience building or scaling an in-house creative or studio model.
  • Background working closely with performance marketing teams and optimizing creative for testing and iteration.
  • Familiarity with modern content platforms, creative technologies, and AI-enabled tools.
  • Experience in regulated industries requiring careful brand and compliance considerations.
  • Strong understanding of modern marketing measurement and creative effectiveness.
  • Experience supporting experiential, field marketing, or event-driven creative.
  • Passion for culture, design, storytelling, and emerging trends.

The base pay range for this position is $207,410.00 - $232,391.00 per year

 2026 US Benefits for Full Time, Regular Employees:

  • Physical Health (Medical, Dental & Vision)
    • 100% employer-paid premium for employees
    • Up to 80% coverage for dependents
    • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Supplemental, voluntary benefits
    • Student Loan Repayment/529 Education Savings with a monthly company contribution
    • FSA (Medical, Dependent, Transit and Parking)
    • Voluntary Life and AD&D Insurance
    • Critical Illness Insurance
    • Accident Insurance
    • Short- and Long-term Disability Insurance
    • Pet Insurance
    • Identity theft protection
    • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave

Why Work at Weedmaps?

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. 

You too can have a hand in shaping the industry’s future; ready to roll with us? 

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate 

About Weedmaps:

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

  • Our recruiters will always communicate with candidates through an @weedmaps.com email address.
  • CORRECT: jlebowski@weedmaps.com
  • INCORRECT: jlebowski@gmail.com
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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