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Marketing Specialist

Fremont, California, United States

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

Job Duties:
• Cultivate and maintain strong relationships with key local, regional, and national media
outlets, as well as freelancers and influencers
• Conduct research to support PR campaigns, including marketing research, media
monitoring, and competitive analysis
• Crafting compelling creative strategies and campaign concepts.
• Executing promotional events and ad campaigns through multiple channels, such as
social media (Wechat, Red Book, Facebook, Instagram), digital media, traditional media,
and offline
events.
• Analyzing campaign results (conversion rates, traffic, etc.) to help shape future
marketing strategies.
• Collaborating with peers and other stakeholders in the company in creating brand
awareness.
• Develop, recommend, and execute marketing campaigns across various paid social
platforms.
• Accountable for achieving customer acquisition goals through paid marketing
initiatives.
• Collaborate with major media platforms to create innovative and impactful marketing
campaigns.
• Deep expertise in paid social media and driving e-commerce (direct response);
experience with online-to-offline, app acquisition campaigns.
• An in-depth examination of the weekly performance, to understand trends, identify
successes and opportunities, and forecast future channel performance.
• Supporting the execution of a broader marketing plan as assigned.
• Ideating for creatives and campaigns
• Responsible for paid marketing customer acquisition
• Own and further relationships with major media platforms
Job Requirements: Job entails working with and requires bachelor’s degree in Public
Relationship & Corporate Communication, Marketing or relevant with Candidate must
have 1-year professional experience in:
• Influencer Marketing
• Data Analysis
• Content Creation (Content Marketing)
• Marketing Analytics
• Search Engine Optimization
• Paid Digital Advertising
• Social Media Marketing
• Customer Relationship Management

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus 
  • Vacation, sick and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $67,413
  • This role may be eligible to discretionary bonus, incentives and benefits 
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds

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