Manager, Puerto Rican Market

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Clifton, NJ

About the Role:
Weee! is seeking a dynamic and entrepreneurial Manager for the Puerto Rican Market. This role is ideal for a creative and resourceful individual who is passionate about food, has a product mindset, and is eager to engage in a variety of exciting projects. If you miss the flavors in your hometown and want to share them through your career, Weee! is the place to fulfill your foodie aspirations. 

The manager of our Puerto Rician Market is responsible for the overall strategy and execution of product assortment, promotion, pricing, and placement across all categories to drive market growth. The successful candidate will lead the Puerto Rician category management and marketing teams. They will be empowering the Category team to own their individual categories, while at the same time enabling the Marketing team to achieve key marketing metrics such as new user acquisition and active user engagement.

Responsibilities:

• Drive the core performance outcomes for the category with a sharp business lens.
• Drive sales, market share, profit, and penetration targets while enhancing customer experiences, fostering innovation, and maintaining profit margins.
• Develop go-to-market strategies to maximize sales and new user acquisition, and website traffic during holidays and other relevant promotional periods.
• Create competitive pricing strategies across all categories to improve financial performance.
• Utilize consumer trends analysis and historical data to inform business strategies and promotional plans.
• Generate new ideas by leveraging internal and external resources while fostering collaboration within the organization.
• Be the voice of the customer and a cultural expert for the Puerto Rician community.
• Make business decisions that prioritize customer perspectives, aiming to drive loyalty among diverse customer segments.
• Develop and execute targeted marketing campaigns across digital channels using data-driven insights to attract new users.
• Develop strategies and manage the creation of compelling content across formats (email, app-push, social media/messaging) that resonate with our community and brand.
• Obsess over product assortment by curating both core staples and new, exciting items that reflect cultural relevance and demand.
• Build, mentor, and empower a high-performing team focused on excellence and ownership.
• Mentor category managers and buyers to take ownership by incorporating their insights with data-driven approaches. 
• Supervise the execution of buyer strategies, including product selection, allocation, marketing approvals, and pricing.
• Ensure merchandising operations follow defined category management principles; develop processes and training as needed for the team.
• Manage a team of merchandisers and marketers to work towards a common goal of winning the market by putting the customer at the forefront.
• Enable execution through strong cross-team alignment and vendor partnerships.
• Manage vendor relationships to negotiate competitive costs and gain access to high-demand products and promotions.
• Work closely with the Marketing, Regional Operations, and Supply Chain departments to maximize eCommerce growth, campaign execution, and product availability.

Key Qualifications:

• Bachelor’s degree (MBA preferred) and 4+ years of relevant work experience in go-to market, growth, eCommerce, CPG, F&B, and other related industries and functions.
• Fluent in Puerto Rician Spanish with a strong understanding of native Puerto Rician culture and food.
• Ability to solve difficult and complex problems that they have never Strong interest and passion for food, especially that of the Puerto Rician market and is strongly aligned with the company’s mission
• Ability to take their business from 0 to 1 and is able to think creatively to do so. On top of that, the candidate must have a strong sense of ownership for their business.
• Proven track record of working well with others and can influence crossfunctionally by communicating business insights.
• The candidate must be able to communicate effectively with the c-suite and have the leadership potential to be a future business leader in the company.
• Self-starting, scrappy and resourceful work ethic rooted in integrity.

Softbank Vision Funds