Digital Marketing Analytics Engineer

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world’s most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world. 

Examples of our work include:  

• Unlocking performance for a medical device client by employing sophisticated first-party data strategies 
• Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients 
• Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S. 
• Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA’s Science Directorate 

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team's deep expertise, and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. 

We're known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we're equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success: 

• The transparency and helpful spirit with which we do our work 
• The way in which we quickly become full partners in client marketing initiatives 
• The care and thoughtfulness that we show our clients 

Digital Marketing Analytics Engineer 

Our Digital Marketing Analytics Engineer is the data backbone of our client delivery teams. You're both a skilled technical practitioner and a natural translator — someone who thrives at the intersection of complex data infrastructure and compelling client storytelling. You'll contribute to the full analytics stack, from tag management and ETL pipelines to dashboard delivery and live client presentations, ensuring every insight we surface is accurate, timely, and actionable. 

This role is perfect for someone who gets genuine satisfaction from building clean, reliable data systems AND turning that data into narratives that drive real business decisions. You'll partner closely with our Digital Advertising and Digital Strategy teams as the analytical engine behind client strategy reviews, monthly reporting, and ongoing performance optimization. 

What sets you apart is your ability to make complexity disappear — building infrastructure that hums in the background while surfacing findings that non-technical stakeholders can act on with confidence. You take ownership of data quality, proactively identifying performance opportunities, and show up to every client conversation as a trusted advisor, not just a report producer.

What You Will Do 

Tag Management & Web Analytics 

• Design, implement, and QA event tracking solutions using Tealium IQ and/or Google Tag Manager, including data layer architecture and variable configuration 
• Conduct analytics audits on client properties to identify tracking gaps, data quality issues, and opportunities for improved instrumentation 
• Collaborate with web development teams and client stakeholders to define tracking requirements and ensure implementation fidelity 

Data Engineering & Warehouse 

• Build and maintain ETL pipelines using Adverity and DBT to ingest, transform, and model marketing data from paid and organic channels 
• Manage data flows into Amazon Redshift; ensure data integrity, freshness, and documentation across all pipeline stages 
• Support QA processes to validate data accuracy from source platforms through to reporting outputs 

Reporting & Business Intelligence 

• Develop and maintain client-facing dashboards and internal reports in Amazon QuickSight (primary BI tool of record) 
• Manage and update legacy reporting in Power BI, and client-owned reports in Looker Studio and Tableau as needed 
• Leverage Amazon QuickSight's AI/ML capabilities to deliver automated and narrative-driven insights at scale 

Client-facing Analysis & Storytelling 

• Analyze digital marketing performance data across Paid Search, Paid Social, SEO, and Content channels to identify trends, opportunities, and areas for improvement 
• Partner with Digital Advertising and Digital Strategy teams to build performance narratives for MBRs and Annual Strategy Reviews 
• Participate in live client calls and review sessions to present findings, respond to questions, and gather evolving analytical requirements 
• Develop forecasts, budget planning models, and ad hoc analyses to support client decision-making 

What You Bring to the Team 

Required 

• 3–6+ years of experience in web analytics, data engineering, or business intelligence — agency or AdTech background strongly preferred 
• Hands-on tag management experience with Tealium IQ, Google Tag Manager, or equivalent platforms 
• Proficiency with ETL tooling: Adverity, DBT, Fivetran, or Supermetrics 
• Experience with cloud data warehouses: Amazon Redshift, BigQuery, or Snowflake 
• Strong SQL skills; ability to write complex queries against large, multi-source datasets 
• Experience with two or more BI/visualization tools: Amazon QuickSight, Power BI, Looker Studio, Tableau 
• Deep familiarity with digital marketing KPIs across Paid Search, Paid Social, SEO, Display, and Content 
• Proven ability to communicate complex analytical findings clearly and persuasively to non-technical audiences 
• Strong organizational and project management skills; comfortable managing multiple client workstreams simultaneously 

Preferred 

• Direct, hands-on experience running or optimizing Paid Search, Paid Social, SEO, or Content Strategy campaigns — and a track record of proving performance with data 
• Understanding of website UX principles and how landing page and site design decisions impact marketing performance metrics 
• Experience working in Healthcare, Health Systems, or MedTech industries, with working knowledge of HIPAA requirements as they apply to digital marketing data collection, tracking, and analytics 
• Familiarity with Google Meridian or other media mix modeling approaches 
• Python skills for data processing or analytical automation 

What Success Looks Like 

• Client web analytics implementations are fully instrumented, well-documented, and producing accurate, reliable data 
• ETL pipelines run on schedule with minimal intervention; data issues are caught early through proactive QA 
• Dashboards and reports are consistently accurate, up-to-date, and adopted as the client's primary source of marketing truth 
• Performance narratives in client reviews are clear, compelling, and directly tied to business outcomes — earning trust and driving strategic decisions 
• The Digital Advertising and Digital Strategy teams view this role as an essential analytical partner, not just a report producer 
• Proactive identification of performance improvement opportunities generates measurable ROI gains for clients 

Beyond Experience: About You

Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results. 

You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner. 

You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.   

What Wheelhouse offers:

• A passionate, joyful, values-driven company with a remote-first culture. 
• An exciting, creative, and fast-paced atmosphere 
• Competitive salary with semi-annual review processes 
• Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents  
• Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits  
• Access to the Company's Employee Assistance Program 
• Quarterly volunteering and donation match 
• $50 monthly Wellness stipend 
• $1000 annual Professional Development & Education credit 
• Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client 
• Unlimited PTO 
• Generous Company Holidays 
• Monthly Mental Health Days for employees to rest and recharge 
• 3 months of 100% paid parental leave 
• Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary 
• Participation in a Student Loan Assistance program 

At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!