Assistant Brand Manager

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $13.3 million AUD ((that’s about £7 million GBP!)) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

At Who Gives A Crap, our brand resonates the most with our customers when they connect with our unique story and mission. As we expand our dedicated team for the UK/EU, we are seeking a passionate Assistant Brand Manager with marketing know-how to support the management of our Consumer Team projects. Join us in making a difference while elevating our brand presence in the UK market as we expand from our direct-to-consumer roots into retail, B2B, and beyond!

Helping to coordinate some of our UK marketing plans, you will report to our Head of Consumer and manage the planning and execution of brand, shopper, and DTC projects and campaigns to enhance team efficiency and improve the quality of our work. You will support the Marketing Manager in implementing locally-owned initiatives across shopper marketing plans within our retail and B2B channels, while also collaborating with the Consumer Growth Director to analyse DTC performance. You will become an expert in our data, providing insights that drive customer growth. Additionally, you will take ownership of reporting, tracking, and post-campaign analysis for key initiatives, helping the team to effectively execute our marketing plan and exceed KPIs.

Our hybrid hub model means this role will be remote-first, but we have an office in London used for in-person time, too. The team meets face-to-face twice a month in the office for dedicated work time as a group, and to stay close to the business. As a global team, we’re always looking for ways to overcome different time zones when it comes to company-wide initiatives but we look to solve this by committing to some early starts or late finishes of collaboration “prime” time between hubs, no more than 3 days a week.

If you worked here this past month here are some things you might have been involved in:

• Helped set up a brand new media channel to test whether it can bring in new customers at a good cost
• Worked with the teams at Waitrose and Ocado to build kick-butt shopper marketing plans
• Got into the detail of the performance of our recent campaigns and Limited Edition to recommend ways to optimise what we’re doing
• Worked with our creative team to design some exciting wrappers for Christmas gifts
• Staged a Met-gala style ball at a football match to celebrate our new partnership with Lewes FC

Let’s talk about you

You’re a master juggler

You’ve handled multiple projects at the same time, using solid planning frameworks to oversee projects from start to finish and hit your deadlines. You coordinate tasks, manage resources while keeping everyone in the loop about these initiatives and sharing insights when needed. Your skills really help boost marketing effectiveness and efficiency, and contribute to the overall success of the business.

You eat data for breakfast

You’re comfortable digging into our existing DTC channels to uncover valuable insights that guide tests, launches, and opportunities to go bigger. You’ve built the confidence to make clear recommendations, even when things are not entirely certain, and you’re skilled at summarising results and key learnings. 

You have a knack for problem solving

You know how to clearly articulate problems related to data and brand activity to drive solution-focused outcomes. You’re adept at working independently to solve problems, showing initiative and self-sufficiency. You know how to find the right data and information to complete set tasks. 

You’re calm under pressure

Your time management skills are second to none - you stay focused on what needs to be done while remaining adaptable to changes. You manage your workload to ensure key projects are completed on time and aren’t afraid to flag capacity challenges when they arise. 

You’re a team player

You have confidently managed multiple stakeholders across functions, collaborating to find effective outcomes and solutions. With a passion for collaboration and feedback, you’re excited to work closely with your team to drive success.

You’re innovative by nature

You constantly think creatively on ways to improve marketing assets & data tools to drive efficiency & effectiveness. You actively propose new ways of working and pitch new ideas. You embrace a test-and-learn approach - you’re willing to share ideas and problem-solve on tools and reporting but you’re not afraid to make adjustments as necessary. 

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

We are accepting applications until October 10, 2024, or earlier depending on the response we receive. Please note that our company will be holding our yearly offsite from October 15 to 22, during which our regular operations will pause and recruitment will be on hold. We appreciate your patience, as you may not receive a response to your application until our return.