Director Of Lifecycle

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (over $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’ve got an exciting opportunity for a Director of Lifecycle Marketing to join our team and make a real impact. This is a strategic leadership role where you’ll be responsible for building and growing our lifecycle marketing capabilities. As part of our eCommerce team, you’ll oversee and drive the entire customer journey—from acquisition to retention and advocacy.

You’ll be at the helm of designing, implementing, and optimising marketing strategies that boost customer engagement, reduce churn, and increase customer lifetime value. Your focus will be on creating experiences that keep our customers coming back and turning them into loyal advocates.

As our new Director of Lifecycle Marketing, you’ll work closely with teams across the business—including product, data analytics, and sales—to build strong relationships and ensure that marketing efforts are aligned with broader business objectives. You’ll be a key driver in delivering measurable results that propel our business forward.

Our teams are spread all over the globe, and in this role, you’ll mostly be working with US team members. To make the most of our time together, we’ve dedicated 4 hours each day for collaboration. So for this role, we’ll need you to be flexible and ready to jump in for those early starts.

If you worked here this past month here are some things you might have been involved in

• Developing a loyalty program: You’ve been focused on creating a program that not only rewards customers but also helps build long-lasting relationships with them.
• Launching lead generation: You’ve played a role in bringing in fresh opportunities to grow the customer base and drive more engagement.
• Re-launching the referral platform: This platform is still in its early stages, but it’s a key part of the business strategy moving forward. There’s a lot to refine, and you’ve been helping shape its potential.
• Navigating global collaboration: Working across borders means balancing local needs with a global vision. You’ve been a key part of refining how teams work together.
• Managing email marketing: Email is an essential channel, and you’ve been ensuring it’s well-managed and remains a strong part of the outreach strategy.

Let’s talk about you

You’re a seasoned Marketing Director ready to take on a new challenge and make your mark. You’ve got a wealth of experience across the entire customer journey, and you thrive on building expertise and creating new ways of working in fast-paced, ever-changing environments. You know how important it is to collaborate effectively across functions, and you’re a pro at driving results through seamless teamwork.

You’ve worked closely with digital product teams, rolling up your sleeves to build things from the ground up. Your deep understanding of lifecycle marketing, from first touch to long-term loyalty, allows you to craft strategies that really move the needle. You’re no stranger to marketing analytics, using data to inform decisions and ensure every initiative drives outcomes that matter. Whether it’s aligning stakeholders or building something entirely new, you’re all about creating experiences that resonate with customers and drive sustainable growth.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all. 

We’ll be slowing things down over the holidays! 

From Monday, December 23rd to Monday, January 6th, we’ll be taking a little break. We really appreciate your patience and hope you find time to recharge too. Looking forward to updating you on your application in 2025!