Growth Lead, AU (Parental Leave Cover)

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

Your mission is critical: to maximise new customer acquisition (NCA) for our Direct-to-Consumer (DTC) channel in Australia and ensure we smash our growth targets in the most effective and efficient way possible. You will be the local market champion for DTC customer acquisition, blending strategic leadership with hands-on execution across paid media, creative development, and cross-functional collaboration.

If you worked here this past month here are some things you might have been involved in

• Shaping the Strategy: You’d be driving the execution of the local growth plan, applying critical thinking to balance growth and CPA efficiency, and making informed budget allocation recommendations.
• Hitting Acquisition Targets: You would be collaborating across key business functions (e.g., E-commerce, Digital Product) to meet challenging monthly DTC targets for acquisition and retention, leveraging your deep understanding of the AU market.
• Creative Excellence: You would have managed our Meta creative agency (Aura) and in-house team to deliver 300 ads, providing actionable feedback and writing effective briefs to hit 12% graduation and 5% legendary rates.
• Media Optimisation: You’d have provided strategic input on media performance, monitoring spend pacing, budget allocation, and campaign/audience optimisation to ensure optimal results.
• Leading Key Initiatives: You would have overseen the strategic planning and execution of a major promotional or Limited Edition launch (like "Where’s the Loo" or "Splash") to hit new and existing customer targets.
• Managing the Matrix: You would have worked across global and regional teams to advocate for the AU DTC customer agenda, driving alignment and excitement to deliver on objectives.

Let’s talk about you

You are a data-driven growth expert

You are a Growth/Marketing professional who has a proven track record of driving significant new customer acquisition on a DTC platform. You are an expert in creative strategy, particularly in paid social, and can provide clear, actionable feedback to creative teams. You are highly organised and thrive in managing multiple projects simultaneously, prioritising effectively against your objectives.

You champion a test & learn mindset

You love developing and leading a local test & learn program, ensuring hypotheses and insights drive all your work. You use strong marketing data analysis skills to extract results, build insights, and unlock new efficiencies and approaches. You are dedicated to continuous improvement, constantly finding ways to improve tools, systems, and ways of working.

You excel at collaboration & advocacy

You are a natural leader who manages cross-functional relationships and stakeholders with ease. You effectively manage the matrix reporting line for the local performance creative team, providing clear briefs and hands-on support. You act as the proud and proactive advocate for local market needs, partnering closely with global centres of excellence.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.