Creative Strategist, UK (9 month contract)

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re looking for a Creative Strategist to join our UK Local team on a 9-month contract. We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance.

Reporting to the Director of Growth Marketing (UK), you’ll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You’ll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams.

We are a remote-first team, so this role is fully remote and UK-based. However, we love a bit of face-to-face time, so you’ll need to be able to visit our London office at least once a month. The global crossover: Because we operate as a truly global team, you’ll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for early morning calls (typically 7-8am) to ensure we’re aligned and moving at pace across time zones.

If you worked here this past month here are some things you might have been involved in

• Built and scaled the UK creative engine: You’d be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we’re showing up effectively across the whole funnel.
• Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we’re trying to solve.
• Led our Meta agency partner: You’d have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
• Masterminded a testing roadmap: You wouldn't just be "guessing"—you’d be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.

Let’s talk about you

You’re a strategic thinker with a bias for action 

You don't wait for a brief to land on your desk to identify a gap. You proactively find creative opportunities to unlock growth, using a mix of qualitative insight and quantitative signals (like hook rates and CTR) to defend your recommendations. You understand that creative behaves differently on Meta than it does in a magazine, and you know how to adapt your strategy accordingly.

You’re a master collaborator and storyteller 

You can translate broad brand platforms into actionable creative territories that scale. You’re comfortable challenging agencies and stakeholders respectfully, using evidence and context to maintain a high bar. Plus, you’ve got a working knowledge of tools like Adobe Premiere or Photoshop, allowing you to make quick tweaks to accelerate testing when the moment strikes.

You have sharp analytical skills to turn data into actionable insights

You are skilled at reviewing different datasets to identify patterns and commercial opportunities. You can interrogate hook rates, scroll-stop data, and conversion signals to drive improvements, and tell a compelling story that shapes what we make next. You're comfortable presenting your findings to stakeholders to drive decision making

One of your first major pieces of work will be a full audit of our current performance creative strategy - assessing what's working, what isn't, and where the biggest opportunities lie to refine or overhaul our approach. You're comfortable going deep into the detail while keeping one eye on the bigger picture, and you know how to translate analysis into a clear point of view that the business can act on.

You are adaptable to change

Our business is growing rapidly, and there is a lot of change in flight. You are someone who is adaptable, can roll with the punches and is comfortable with ambiguity. You know how to cut through the noise to remain focused on what really matters to deliver results — and, crucially, you are skilled at bringing others on the journey with you.

You are self-directed and proactive: you have the ability to create your own structure when one isn't handed to you — setting your own priorities, flagging blockers early, and identifying where you need additional support or input.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.