Demand Generation Manager

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Our Demand Generation Manager is an integral part of our team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity in our Charlottesville (VA) or Boston (MA) offices. 

The Opportunity

As a Demand Generation Manager at WillowTree you will be a strategic thinker and proactive doer who partners strongly with BD, delivery, channel partner managers, and demand gen leadership  to support the execution of multi-channel campaigns, eschewing content from concept to reality, organizing webinars, informing advertising, supporting event marketing, and doing all the things it takes to move prospects through the funnel and ultimately develop them into leads. You will be responsible for the delivery of campaigns from start to finish and consistently generate sales & marketing intelligence that informs BD’s go-to-market and take ownership of connecting the dots between the sales and marketing teams.

Responsibilities

• Develop and execute demand-generation campaigns to develop and nurture relationships with prospects within our target account lists. 
• Partner with marketing leadership as a strategic contributor and as key driver of progress by managing stakeholders across the business and projects. 
• Help articulate and evangelize WillowTree’s point of view within service lines, verticals, and the intersection between the two by leading the ideation, development, and syndication of thought leadership content.
• Help to manage channel partnerships; develop and execute co-marketing campaigns through those partnerships.
• Help translate key market trends and WillowTree’s brand positioning to inform the creative development of digital advertising campaigns.
• Develop and activate new Sales & Marketing “plays” that connect the dots between market intelligence derived from marketing campaigns and our Business Development teams.
• Lead sales enablement initiatives that educate the Business Development team on our latest service offerings by partnering with Delivery leaders to understand what’s new.
• Act as the voice of the client for the service lines and personas you represent by becoming an expert in their markets, challenges, and opportunities.
• Closely collaborate with our Business Development VPs to crystallize ideal customer profiles, augment target account lists, and bring market trends to the forefront.
• Develop repeatable go-to-market mechanics that scale with the growth of the business.
• Create novel AI agents that increase team efficiency and become an ambassador for AI experimentation and adoption internally across the organization.

Qualifications

• Excellent project management skills, with the ability to manage multiple tasks and priorities.
• Experience executing campaigns with channel partners. Bonus points for experience collaborating with Salesforce, Adobe,or a hyperscaler. 
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Ability to write clearly and persuasively for both internal and external audiences.
• Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations.
• Working knowledge of our industry and/or knowledge of one or more of WillowTree's core verticals or service lines. Data & AI being a big plus.
• Intermediate level or higher proficiency in Salesforce, ability to create campaigns, track campaign performance, and run reports to surface insights. 
• Experience using AI tools to accelerate outputs and an eagerness to aggressively adopt AI.
• Bonus points for candidates with an MBA.

Annual Salary Range 

$100,000 - $130,000 USD

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.