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Senior Product Marketing Manager

New York, NY

Who We Are

In today’s economy, an increasing number of workers are choosing to freelance. By 2027, half the U.S. workforce will be independent contractors. Yet there is no system of record for this vast self-employed community and the legions of businesses that increasingly rely on it. A new paradigm is needed to accommodate the future of work that is suddenly no longer in the future. That is what Wingspan is building.

Wingspan is the first payroll platform designed specifically for independent contractors and their businesses. We make onboarding, payments, and compliance easy for flexible workforces of all sizes. Whether you’re a one-person business or a large enterprise, Wingspan has you covered.

We’re a Series B startup based in NYC with backing from some of the best VCs and operators around, including Andreessen Horowitz (a16z) and the CEOs and founders of Warby Parker, Harry’s, Allbirds, Invision, and Flatiron Health.

Now we're hiring for you: an ambitious individual ready to help build, design, and take us to the next level.

Are you ready to be part of a team redefining the future of work? Apply now!

 

What you'll do:

Through rapid experimentation, the Senior Product Marketing Manager will translate market and customer insights into ICP definitions, website positioning, and GTM messaging collateral. In close partnership with Sales, Product and Post-Sales, you’ll lead product launches and lifecycle programs that drive acquisition, activation, retention, and expansion. This role is ideal for a product marketer who gets under the hood to understand how things work and why it matters, is comfortable creating content assets, and operates independently while knowing when to escalate. You’ll be integral in driving growth, enabling sales, and increasing product adoption and usage. 

Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs.

    • Conduct a win/loss analysis from the prior data. 
    • Collaborate and experiment on ABM and outbound campaign messaging.
    • Refine our ICP definitions and messaging based on learnings from these efforts and customer interviews.

Refresh Messaging and Positioning: Launch industry messaging campaigns - complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies. Review and update the competitor analysis.

    • Content and Thought leadership: Partner with Demand Gen Marketing leader and co-founders to develop thought-leadership pieces for marketing and sales-led campaigns.  
    • Author at least 2 content pieces per month, including but not limited to blogs, web pages, webinars, one-pagers, customer case studies

Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers and case studies.

Product Launch Management:

    • Lead quarterly product releases - inclusive of sales and post-sales enablement, customer-facing materials, and messaging and positioning for all feature releases.
    • Follow established product launch level guidelines to develop and drive GTM plans for any Tier 1 launches. 

Growth programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors. 

 

Qualifications

  • Customer Empathy: You are passionate about talking to customers and translating their needs into compelling messaging.
  • B2B Fintech or HR Tech Expertise: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification.
  • Startup DNA: You are scrappy, biased for action, and have experience working in fast-paced, high-growth startup environments.
  • Metrics-Driven & Revenue Minded: You are obsessed with the "why" behind the data and have experience owning and driving commercial outcomes (revenue, monetization, adoption).
  • Bonus points if you are:
    • A great writer, and interested in creating content
    • Personally familiar with the challenges of being an independent contractor or freelancer.

Requirements

  • 7+ years of Product Marketing Management experience, with a proven track record of creating collateral and influencing messaging and campaigns.
  • B2B SaaS experience
  • Excellent verbal and written communication skills, with experience translating features into benefits for multiple audiences
  • Be able to leverage data to proactively identify opportunities and drive impactful results
  • Must be authorized to work in the United States. 

Compensation

  • At Wingspan, we pride ourselves on offering a competitive and comprehensive compensation package that reflects our commitment to attracting top talent. The annual base salary for this role ranges from $150k - $175k, and is accompanied by a target equity package and an extensive suite of benefits, including medical, dental, and vision insurance. All figures cited are in USD and pertain to workers located in the United States.
  • We understand that each candidate brings a unique combination of skills, experience, and qualifications to the table, which is why we tailor our compensation packages based on factors such as expertise, years of experience, certifications, and other factors.
  • Join us in our mission to innovate and excel, knowing that you will be valued and recognized for your job-related knowledge, skills, and experience. Our comprehensive benefits and rewards are designed to help you thrive both professionally and personally, as we work together to shape the future of our industry.

 

Benefits & Perks

  • Unlimited vacation
  • Competitive stock option package
  • $300 one-time WFH stipend
  • Medical, dental, and vision benefits
  • Top of the line 14" Macbook Pro
  • Travel stipend for team off-sites
  • 401k Matching
  • Wellhub, fitness benefit

**We appreciate candidates who are open and honest about what they’re looking for so we can ensure it’s a fit on both sides.**

Wingspan does not accept agency-provided resumes from recruitment firms we do not partner with, and any unsolicited resumes sent to our job-related emails or staff will not result in charges to Wingspan.

At Wingspan, we are an equal opportunity employer passionately dedicated to fostering a diverse and inclusive workplace. We wholeheartedly believe that embracing diversity of perspectives and backgrounds is essential to building the best products and providing delightful experiences for our users and team members. We are proud to maintain an environment free from discrimination, retaliation, and harassment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, ancestry, ethnicity, marital status, pregnancy, disability, genetic information, protected veteran status, or any other characteristic protected by law or ordinance. As we strive for excellence, we are committed to ensuring fair employment practices and business dealings and rejecting any form of discrimination or retaliation.  These protections and commitments extend to all management practices and decisions, including recruitment and hiring, appraisal systems, promotions, training, and career development programs. Consistent with these obligations, Wingspan also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs, observances, and practices.

If you would like to request an accommodation as part of the application process, please let us know in your submission.

Join us in our mission to create a company and products we love, as we celebrate our diverse workforce and promote an inclusive work environment that drives innovation and success.

 

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