Digital Marketing Specialist

Digital Marketing Specialist (100% Remote)

• We are seeking a results-driven Digital Marketing Specialist to join our growing team.
• Ideal candidate (2-5 years experience) is driven by curiosity and a continual desire to learn and apply new skills. 
• We value positive attitude, and a drive to learn and contribute over hard skills.
• We take our work seriously but we like to have good laughs and enjoy each other's company - if that's kind of place you're looking for, let's chat.

KEY RESPONSIBILITIES. We'd love to hear from you if you have skills in one or more of the following and desire to also grow in other areas:

• SEO & SEM: Implement best practices in on-page and off-page SEO to improve rankings and organic reach. Manage search engine marketing campaigns to generate high-quality leads.

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  Digital Campaign Management: Plan, launch, and optimize digital marketing campaigns across paid media (Google Ads, Meta Ads), email marketing, SEO, and display platforms. 

• Performance & Analytics: Track and report campaign metrics like CTR, CPC, conversion rates, cost per lead, and ROI using tools like Google Analytics, HubSpot, or similar platforms.

• Marketing Automation: Build and maintain email workflows, lead nurture sequences, and behavioral triggers to support demand generation and engagement.

• Landing Pages & CRO: Collaborate with the design and web teams to create landing pages and continuously test for conversion rate optimization (A/B testing, heatmaps, etc.).

• Content Strategy Support: Work with content creators to align messaging across campaigns and ensure consistent brand voice and tone across all digital assets.

• Budget Management: Track spending across paid channels, analyze ROI, and ensure campaigns are within budget and optimized for best results.

• Continual Learning: Stay updated on trends, tools, and tactics in digital marketing. Benchmark against industry standards and competitor activity.

REQUIRED QUALIFICATIONS: 
● Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. 
● Experience: 2–5 years of experience in digital marketing, with hands-on expertise in one or more of paid advertising, email marketing, SEO, and campaign analytics. 
● Data-Driven: Strong understanding of KPIs and performance tracking; ability to translate insights into action. 
● Tools Proficiency: Familiarity with tools such as Google Ads, Meta Business Suite, Google Analytics (GA4), HubSpot or other CRM/email platforms, SEO tools (e.g., SEMrush, Ahrefs). 
● Communication: Strong written and verbal communication skills, with the ability to distill complex insights into actionable recommendations. 
● Problem-Solver: A proactive mindset with a passion for testing, learning, and optimizing. 
● Collaborative Spirit: Comfortable working across functions including design, content, product, and sales to achieve marketing goals.

WHY JOIN US? 
● Work in a collaborative, high-performing environment that values creativity, curiosity, and results. 
● Grow professionally in a team that encourages innovation and continuous learning. 
● Make a visible impact on brand engagement and digital reach. 
● Enjoy a competitive salary and benefits package. 
● Be part of a company that blends the legacy of 30 years with the energy of a start-up.