Senior Brand Strategist

Witherite Law Group (WLG) is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.  

Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client’s side every step of the way.  

This firm is a Top 100 Places to Work recipient and a National Top Workplace honoree. We are proud of these achievements and honored to be among this prestigious list of companies. Our culture is special. But you can’t just take our word for it...apply today and join the WLG family.  

Position Summary: We are seeking a creative, analytical, and results-driven Brand Strategist to develop, implement, and refine strategies that strengthen our brand’s presence, relevance, and equity across all channels. In this role, you will work closely with marketing, design, communications, and leadership teams to ensure a cohesive and impactful brand experience.

Key Responsibilities: 

• Develop and articulate the brand’s positioning, voice, values, and narrative across platforms.
• Conduct market research, competitive analysis, and audience insights to inform brand strategies.
• Collaborate with creative and marketing teams to translate strategy into compelling campaigns, content, and visuals.
• Monitor brand performance and audience engagement through data and feedback, recommending optimizations.
• Lead brand audits and ensure consistency across touchpoints, including digital, print, packaging, and internal communications.
• Present strategic recommendations and reports to stakeholders, balancing creativity with business objectives.
• Identify new opportunities to expand brand reach, awareness, and loyalty in line with organizational goals.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree is a plus.
• 3–5+ years of experience in brand strategy, marketing, advertising, or related roles.
• Strong understanding of branding principles, consumer behavior, and market trends.
• Excellent verbal, written, and presentation skills.
• Ability to translate insights into actionable strategies and creative briefs.
• Proficiency with research tools, brand tracking software, and data analysis.
• Collaborative mindset with experience managing cross-functional projects.

Preferred Skills:

• Experience in digital marketing, content strategy, or design thinking.
• Familiarity with SEO, social media analytics, and brand health metrics.
• Agency or multi-brand environment experience.

Physical Requirements:  

• Office environment with normal business hours necessary to satisfactorily perform job functions.   
• Stationary Position – Must be able to remain in a stationary position up to 50% of the time.  
• Move or Traverse – This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc.  May occasionally ascends/descends the stairs to get to other floors, cafeteria and parking area.
• Dexterity – constantly operates a computer and other office machinery such as a copy machine/printer.  
• Move, Transport, Position, Put, Install, Remove - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs. 
• Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess - The ability to observe details at close range (within a few feet of the observer).

Benefits and Perks:

• Medical, dental, vision
• Company paid Life and AD&D Insurance
• Company Paid STD (with no waiting period) and LTD Insurance
• Option to purchase additional Life and AD&D Insurance
• Voluntary Critical Illness, Accident, and Hospital Indemnity Coverage
• 401(k) with company contributions
• Paid Time Off
• 10 Company Holidays 
• Tuition Reimbursement

Please note that this job description is intended to outline the primary duties of the role and is not intended to be an exhaustive list. The job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job. 

WLG and its affiliated companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WLG and its affiliated companies participate in E-Verify. For additional information please review the E-Verify Participation Poster and Right to Work Poster from the Department of Homeland Security.