Job Application for Director, Industry & Service Line Marketing at WithumSmith+Brown

New

Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results.

Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You.

Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!

We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.

How you’ll spend your time:

Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
Working collaboratively with the Thought Leadership Marketing leader
Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
Ensureing collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI.

The kinds of people we want to talk to have many of the following:

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
Strategic thinking and business acumen
Data-driven decision-making
Leadership and talent development
Market insights and competitive awareness
Creativity and innovation in marketing execution
Collaboration across internal and external stakeholders

Why Join Us:
This role offers a unique opportunity to shape the marketing strategy for a leading professional services organization, working closely with leadership and driving growth across multiple industries and service lines. You will lead a talented team and contribute directly to the organization’s overall success.

The compensation range for this position is $140,000-$165,000, salary will vary based on candidate's location. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.

#LI-SK1

WithumSmith+Brown, PC is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex, (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.

Create a Job Alert

Interested in building your career at WithumSmith+Brown? Get future opportunities sent straight to your email.

First Name

Last Name

Country

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Please provide us with your preferred name, if different from your legal name.

Please provide your home address including city and state:

LinkedIn Profile

Are you over 18 years of age?

Select...

Are you legally authorized to work in the United States?

Select...

Do you currently require sponsorship for employment visa status?

Select...

Will you in the future require sponsorship for employment visa status?

Select...

If your school was not listed above, please provide the full name of the school here.

If you have your CPA license, please provide us with the jurisdiction(s) in which you are licensed and the corresponding license number(s). If not applicable, please write N/A

If you have your CPA license, please confirm that you are actively licensed as a CPA and in good standing

Select...

Please choose the sections you passed if you don't have a CPA license but have passed one or more exam sections. *

Auditing and Attestation

Business Environment and Concepts

Financial Accounting and Reporting

Regulation

N/A

Have you applied for employment with our firm before? If so, when?

Have you ever worked for our firm before? If yes, please give approximate dates:

Please select your preferred Withum office.

Select...

When are you available to start?

What is your desired salary?

How did you hear about us? Please identify the specific source (i.e. name of job fair, job board, recruiting agency, employee name, social media site, etc.)

I certify that the information provided in this application is true and complete to the best of my knowledge. I understand that any false statement or omission may disqualify me from employment or result in my dismissal if discovered after employment, regardless of the amount of time that has passed. I authorize Withum to contact and obtain information from all references, employers, educational institutions and to otherwise verify the accuracy of the information contained in this application. I authorize references, employers, educational institutions and other persons named in this application to provide any information or transcripts requested. I hereby release from liability Withum and its representatives for seeking, gathering, and using such information and all other persons, corporations, or organizations for furnishing such information as part of the application process.

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in WithumSmith+Brown’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Director, Industry & Service Line Marketing

Apply for this job

Voluntary Self-Identification

Voluntary Self-Identification of Disability