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WELCOME TO ADMAGIC.
This is where HBCU creativity meets real-world opportunity. ADMagic is a three-month program built to open doors, bring clarity to your passions, and lay the foundation for imagining what’s possible, connecting you with mentors, top brands, and experiences that shape culture.

Here, you’ll:

Learn how the creative industry really works — from Brand & Creative Strategy to Production, Social, Design, Media, and more.
Collaborate on a live client brief and pitch your ideas.
Build and present your own individual project with support from industry leaders.
Receive mentorship and career guidance
And much more!

ADMagic is open to current HBCU students from any major who are ready to grow, connect, and create. Applications close October 31st — apply early!

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Please include a letter of recommendation from one of your professors*

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Submit a link to your creative pitch (video, comic, presentation, website, poem, etc.). Show us who you are, what you’re passionate about, and why you want to be part of the ADMagic program. Be original and make it memorable.*

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If you could only keep one of your 5 senses, which would it be and why? How does it shape your experience of the world?

Tell us about your favorite advertising from Wieden+Kennedy. How would you have influenced or changed its creative direction, and why?

Think about a major cultural moment this year (like the Super Bowl, Grammys, Met Gala, or a global campaign). Name the moment and what creative execution from it had the greatest impact—and why.

Tell us about an event you attended recently that didn’t meet your expectations. What was missing? How would you redesign it to be more meaningful or successful?

Tell us about a specific experience that helped you evolve—whether professionally, personally, or creatively. How did it shape who you are today?

Why did you choose your HBCU, and what impact has it had on you? If you had the power to change anything about your HBCU, what would you improve and why?

What are you hoping to gain out of this opportunity? How do you see yourself contributing to the experience?

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I declare under penalty of perjury that I am the person whose name appears above, that the information I have provided is true and correct, and that I am not providing this information for any fraudulent, criminal, malicious, or otherwise unlawful purpose.

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I agree that Wieden+Kennedy may collect, use, share, and otherwise process my information in accordance with its Privacy Policy as necessary to consider my application for the job to which I applied. I may be contacted by phone or email as part of this process.

2026 ADMagic

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