Growth & Product Marketing Lead

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

What You’ll Be Doing

• Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.
• Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.
• Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.
• Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.
• Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.
• Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.
• Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.
• Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.
• Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.
• Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.

Our humble expectations

What We’re Looking For

• 6+ years of experience in growth, digital, or product marketing, with a proven ability to drive customer acquisition and retention.
• 1-2 years of leadership experience, mentoring teams and fostering a culture of innovation.
• Strong analytical skills, with expertise in customer journey optimization, performance marketing, and funnel analysis.
• Hands-on experience with digital marketing tools, analytics platforms, and CRM systems, with the ability to implement and optimize strategies directly.
• Ability to learn new products and systems quickly, ensuring seamless integration of marketing efforts with evolving technologies.
• Deep understanding of digital consumer behavior, particularly in digital-first businesses.
• Experience in a fast-paced, high-growth environment, ideally in e-commerce, fintech, or consumer tech (experience in a global company is a plus).
• Fluency in English and Hebrew is a must.

Next steps

Why Join Us?

• Be part of a rapidly growing company shaping the future of on-demand services.
• Lead high-impact marketing initiatives with real business results.
• Work in a dynamic, innovative environment alongside a passionate, collaborative team.
• Competitive salary, benefits, and strong opportunities for career growth.

🚀 If you’re ready to take on a high-impact marketing role and drive real growth, we’d love to hear from you!

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.